Lead Product Marketing Manager

October 17

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Figure

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Figure is transforming the trillion-dollar financial services industry using blockchain technology. In four short years, Figure has unveiled a series of fintech firsts using the Provenance Blockchain for loan origination, equity management, private fund services, banking, and payments sectors - bringing speed, efficiency, and savings to both consumers and institutions. Today, Figure is one of less than a thousand companies considered a unicorn, globally.

501 - 1000 employees

📋 Description

• Develop clear, differentiated, and value-driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto-backed offerings • Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors • Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media • Define and execute comprehensive go-to-market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines • Lead cross-functional launch execution, including enablement decks, one-pagers, FAQs, demos, landing pages, and release notes • Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement • Drive awareness and positioning of Figure’s crypto products—including Crypto-Backed Loans, Democratized Prime, and Figure Exchange—across both DTC and B2B markets • Develop educational and thought leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency • Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks • Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities • Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation • Work closely with GTM, Product, and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies

🎯 Requirements

• 6+ years of product marketing experience with proven success in both B2B and direct-to-consumer environments • Experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams • Hands-on experience marketing or building crypto or blockchain products • Demonstrated ability to build, lead, or scale a product marketing function within a high-growth company • Strong project management skills and comfort managing multiple priorities, timelines, and stakeholders (experience with Notion is a plus) • Exceptional storytelling and communication skills with the ability to translate complex product features into clear, compelling narratives • Experience conducting market research, customer interviews, and competitive analysis • Comfort working in a fast-paced, evolving environment with ambiguity and change • Familiarity with modern marketing tools, analytics platforms, and data-driven decision-making

🏖️ Benefits

• Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans • Company HSA, FSA, Dependent Care, 401k, and commuter benefits • Employer-funded life and disability insurance coverage • 11 Observed Holidays & PTO plan • Up to 12 weeks paid family leave • Continuing education reimbursement