Strategic Marketing Director

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July 3

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FinFit

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Finance • Fintech • B2B

FinFit is a company providing a comprehensive financial wellness solution for employees. Their platform, SafetyNet, combines emergency savings, credit access, and personal loans to create a financial safety net aimed at improving employees' financial health. FinFit enables employees to save automatically from their paychecks, access funds for unexpected expenses, and obtain personal loans with lower interest rates to avoid high-cost payday loans. FinFit works with thousands of employers to improve employee financial wellness, demonstrating notable results like increased employee productivity and retention, and reduced reliance on 401(k) loans.

51 - 200 employees

💸 Finance

💳 Fintech

🤝 B2B

💰 $7M Series B on 2019-07

📋 Description

• The Marketing Director is responsible for setting the strategic direction and priorities for the marketing team, ensuring alignment with organizational goals across all channels. • The role involves leveraging data-driven insights, optimizing user experience, driving go-to-market strategies, and creating impactful content for key stakeholders. • The ideal candidate is a visionary leader with exceptional analytical, strategic, and executional skills, capable of fostering collaboration across teams and delivering measurable results.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field. • 10+ years of experience in senior marketing leadership roles. • Proven track record of setting and executing successful marketing strategies. • Strong analytical skills with expertise in KPI tracking and data-driven decision-making. • Exceptional leadership and team-building capabilities. • Deep understanding of UX principles and audience development strategies. • Outstanding verbal and written communication skills, with experience in content creation.