Sales & Marketing Operations Manager

🕒 October 19

🌐 India, Bulgaria, +1 more countries – Remote

🇮🇳 India – Remote 🇧🇬 Bulgaria – Remote 🇷🇴 Romania – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 10%

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Firework

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201 - 500 employees

📣 Marketing

🛍️ eCommerce

Marketing • eCommerce • Video Commerce

Firework is a leading video commerce platform that combines advanced AI technology with powerful video solutions to enhance customer shopping experiences. They offer a variety of products including AI Virtual Assistants, digital showrooms, 1:1 virtual shopping, and shoppable videos, to increase engagement and conversion rates across platforms. Firework prides itself on its global reach, providing fast and secure video infrastructure with compliance to high data privacy standards. Trusted by Fortune 500 companies and generating significant revenue lifts, Firework focuses on revolutionizing online retail and eCommerce through immersive video content.

📋 Description

• Own Salesforce architecture, administration, development, and continuous improvement for a growing global sales organization • Translate business needs into reliable technical solutions • Design and build scalable data models, workflows, custom objects, validation rules, and approval processes • Build dashboards for pipeline health, conversion rates, sales activity, and revenue performance • Develop custom functionality using Apex, SOQL, and Lightning Web Components • Manage system access, permissions, data quality, documentation, testing, and releases • Improve sales workflows, lead routing, account and opportunity management, pipeline tracking, forecasting, and reporting • Manage HubSpot operations, including campaign workflows, segmentation, lead scoring, nurture programs, and lifecycle management • Maintain Salesforce–HubSpot synchronization and resolve integration errors • Improve lead capture, qualification, sales handoffs, campaign tracking, and attribution • Monitor funnel performance and improve lead quality, conversion, and campaign execution • Build and maintain custom integrations using APIs, webhooks, and integration tools • Build custom AI agents for customer engagement and sales and marketing workflows • Connect AI agents to systems and data with access controls, human review, and performance monitoring • Troubleshoot integration failures and automation issues

🎯 Requirements

• 5–10 years of relevant experience across sales operations, marketing operations, revenue operations, or go-to-market systems, including fast-growing startup experience • Demonstrated Salesforce architecture and development experience, with ownership of complex implementations or substantial system improvements • Hands-on proficiency with Salesforce configuration, Salesforce Flow, Apex, SOQL, and custom development • Strong experience with HubSpot and marketing automation, including lead scoring, segmentation, nurture workflows, lifecycle stages, and campaign reporting • Proven experience building custom integrations using REST APIs, webhooks, and integration platforms or custom code • Hands-on experience building and deploying custom AI agents connected to business systems and workflows • Strong understanding of sales and marketing processes, from lead acquisition and qualification through opportunity management and closed revenue • Experience supporting global sales teams and collaborating across functions and time zones • Strong analytical, creative troubleshooting, and project management skills • Clear communication skills and ability to translate technical concepts into practical business solutions • Proactive ownership mindset, comfort with ambiguity, and ability to execute independently in a fast-moving environment • Must be able to work during US business hours

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