Senior Manager, Marketing Analytics – Growth Strategy

🕒 Yesterday

🏄 California, Illinois, +2 more states – Remote

🏄 California – Remote 🌽 Illinois – Remote 🌲 Oregon – Remote 🤠 Texas – Remote

💵 $112.4k - $149.8k / year

⏰ Full Time

🟠 Senior

🧐 Strategy

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First American

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1889

🏠 Real Estate

💸 Finance

🏢 Enterprise

Real Estate • Finance • Enterprise

First American is a historical company that has been operating since 1889, evolving into a $9 billion organization with over 20,000 employees and more than 700 offices worldwide. The company provides a range of products and services that assist homebuyers, sellers, businesses, and investors in the real estate market. With a strong focus on employee engagement and culture, First American emphasizes innovation, technology, and community involvement, driving transformation within the real estate industry.

📋 Description

• Analyze lead, customer, order, transaction, revenue and marketing data to identify trends, risks and growth opportunities • Connect marketing programs to lead quality, conversion, completed orders, revenue, customer acquisition cost, cost per order and return on investment • Lead attribution, cohort reporting and performance measurement across media platforms, website activity, Salesforce and transaction data • Establish definitions, business logic and methodologies for funnel, channel and revenue reporting • Develop lead, order and revenue forecasts • Translate complex analysis into executive summaries, business cases and recommendations • Lead the performance media function and integrate analytics, strategy, campaign execution, testing and optimization • Own overall performance of paid search and other performance media • Set channel strategy, goals, budgets, priorities and testing plans • Evaluate media performance and recommend budget shifts, audience strategies, landing-page improvements and corrective actions • Identify practical uses of AI and automation across marketing analytics, reporting, attribution, forecasting, campaign execution and customer engagement • Automate reporting and marketing-operations processes • Improve dashboards, scorecards, alerts and data documentation • Partner with Marketing Operations, Salesforce, Product, Technology and enterprise data teams • Establish standards for data privacy, validation, governance and human review of AI-generated analysis • Identify and prioritize profitable growth opportunities across audiences, channels, products, partnerships and customer experiences • Align Marketing, Sales, Operations, Product and Finance around shared funnel definitions, reporting standards and business outcomes • Deliver analyses and recommendations that improve strategy, investment, execution or business performance

🎯 Requirements

• Bachelor’s degree or equivalent combination of education and relevant professional experience • Five to seven years of relevant experience, including a minimum of five years in digital marketing • Experience leading significant analytical initiatives, cross-functional projects and team members is preferred • Readiness to operate at a Senior Manager level through strategic influence, executive communication and ownership of high-impact business decisions • Strong experience in marketing analytics, business analytics, growth strategy, revenue operations, business intelligence or a related discipline • Ability to analyze and reconcile data from multiple systems and imperfect datasets and connect marketing activity to financial outcomes • Experience with marketing attribution, cohort analysis, forecasting, customer acquisition cost and digital campaign measurement • Strong working knowledge of paid search and performance media, including Google Ads, Microsoft Advertising and Performance Max • Experience managing employees and leading collaborative teams integrating analytics, strategy and campaign execution • Experience with business intelligence and data-visualization tools such as Power BI, Tableau or comparable platforms • Strong Excel skills required • Experience with CRM or Salesforce data • Experience applying AI-enabled analytics, automation or marketing technology tools • Understanding of data quality, privacy, governance, validation and human oversight when using AI and automation • Exceptional executive communication, presentation, cross-functional leadership and problem-solving skills • Experience in financial services, real estate, title insurance, 1031 exchanges or another transaction-oriented business is helpful but not required • SQL, Google Analytics and marketing automation experience are preferred

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • 401(k) • PTO/paid sick leave • Employee stock purchase plan • Inclusive workplace and People First culture • Equal opportunity employer