Product Marketing Director

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November 13

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Firstup

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Enterprise • HR Tech • SaaS

Firstup is a comprehensive employee experience platform designed to deliver highly personalized communication at scale. It offers an intelligent communication platform that connects with any environment, while ensuring data security and infrastructure integrity. Firstup's solutions aim to engage employees through various channels including email, mobile apps, and intranet, making every interaction meaningful across the employee journey. The platform integrates seamlessly with tools like Microsoft 365 and ServiceNow to enhance service management and workforce productivity.

201 - 500 employees

🏢 Enterprise

👥 HR Tech

☁️ SaaS

📋 Description

• Define and lead market positioning and differentiation strategies to improve win rates and shorten sales cycles. • Develop and evolve the company’s market narrative, messaging architecture, and thought leadership to establish category leadership. • Refine ICP and segmentation to focus GTM efforts on high-value enterprise segments. • Partner with Product, Sales, and Demand Gen to align product strategy, campaigns, and GTM execution. • Create outcomes-based messaging that connects platform capabilities to business impact (engagement, retention, productivity, culture). • Build and manage high-performing content including sales collateral, campaign assets, case studies, and executive thought leadership. • Lead product launches that generate pipeline, drive adoption, and support customer expansion. • Develop and deliver sales enablement resources (decks, battlecards, value tools) that improve deal quality, velocity, and win rates. • Establish a voice-of-customer and competitive intelligence program to inform product roadmap and GTM strategy. • Track and report on key PMM metrics such as content performance, message adoption, win/loss insights, and sales cycle length.

🎯 Requirements

• 8+ years of B2B SaaS product marketing experience, including 4+ years in enterprise software. • Proven success developing positioning and messaging that drive measurable revenue impact. • Experience marketing to enterprise and C-suite audiences (Fortune 500/FTSE 500). • Strong storytelling ability with demonstrated examples connecting technology to business outcomes. • Experience leading product launches, building sales enablement, and influencing go-to-market strategy. • Demonstrated cross-functional leadership across Product, Sales, Demand Gen, and Customer Success. • Analytical mindset with ability to measure PMM impact on pipeline, win rates, and NRR. • Curiosity and comfort experimenting with emerging AI tools to scale marketing effectiveness. • Background in HR Tech, Employee Experience, or Internal Comms strongly preferred. • Excellent presentation and communication skills; ability to influence senior stakeholders. • Self-starter who thrives in fast-paced, high-growth environments; willingness to travel up to 25%.

🏖️ Benefits

• Excellent PTO program • Great health benefits • Casual and friendly environment • Remote work • Leadership team who believes in your growth