Fitt City
Fitt is a website and mobile app that connects people with health and fitness experiences and businesses and business owners with a key audience of active, health-minded consumers. See more at http://fitt.app
51 - 200 employees
Director of Paid Media
Job not on LinkedIn
6 hours ago
Fitt City
Fitt is a website and mobile app that connects people with health and fitness experiences and businesses and business owners with a key audience of active, health-minded consumers. See more at http://fitt.app
51 - 200 employees
📋 Description
• Own the end-to-end paid media strategy that fuels company growth. • Lead a 7-figure monthly ad spend to scale new customer acquisition and drive creative performance. • Manage and adjust budgets to guarantee maximum ROI and efficient spend allocation. • Collaborate with Inventory Planning to ensure product availability aligns with scaling objectives. • Monitor margins, CAC, and LTV metrics to optimize spend and capture market opportunities. • Take ownership of performance across Meta Ads, Google Ads, and emerging paid channels. • Execute daily campaign management and optimization. • Lead a structured testing program to evolve strategies based on platform changes. • Conduct weekly performance analysis for creative testing and insights.
🎯 Requirements
• 7+ years of experience in Paid Media, with proven success in scaling DTC brands. • Deep expertise in Meta Ads and Google Ads; familiarity with TikTok and emerging platforms is a plus. • Strong analytical skills with experience managing budgets at $1M+/month. • Proven track record of unlocking and scaling new acquisition funnels. • Experience leading creative strategy, testing frameworks, and performance optimization.
🏖️ Benefits
• Competitive salary • Flexible working hours
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