Senior Manager, Demand Generation

🕒 July 27

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Flashfood

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🍽️ Food & Beverage

🏪 Marketplace

💰 $12.3M Series A - Flashfood on 2022-02

Food & Beverage • Marketplace

Flashfood is a mobile marketplace app that helps shoppers find and buy discounted grocery items—especially fresh produce, meat, and other near‑expiry goods—at up to 50% off, with purchases completed in the app and picked up in store. The company’s mission is to reduce food waste by rerouting surplus food from landfills to consumers’ tables while helping families save on groceries; it operates across the U. S. and Canada and reports serving over half a million households and diverting millions of pounds of food. Flashfood partners with grocery retailers to surface discounted items and provides resources for both shoppers and grocers.

📋 Description

• Define how Flashfood shows up to enterprise grocery retailers across every buyer touchpoint • Build the annual B2B marketing plan, establishing priorities, investment areas, and campaign themes that support revenue goals • Develop a deep understanding of grocery retail decision-makers and continuously refine how we engage them • Partner with Revenue leadership to identify market opportunities and strategic growth initiatives • Act as the connective tissue between Product Marketing, Sales, Partnerships, and Customer Success to ensure a consistent market narrative • Design and execute targeted campaigns that generate engagement and pipeline from priority retailer accounts • Develop account-based programs that combine paid media, email, and personalized outreach • Create scalable approaches to engaging senior retail decision-makers while maintaining a highly targeted go-to-market motion • Leverage buyer signals, intent data, and AI-powered workflows to identify opportunities and activate campaigns • Continuously test, optimize, and evolve programs based on performance and business priorities • Own Flashfood's LinkedIn strategy, including company presence, executive thought leadership, content promotion, and audience growth • Build a content strategy that supports awareness, consideration, and deal acceleration across the buyer journey • Partner with Product Marketing to translate customer insights, product innovation, and industry trends into compelling stories • Create customer success narratives, ROI-focused case studies, and proof points that demonstrate measurable retailer outcomes • Identify opportunities to elevate Flashfood's visibility within grocery, retail technology, and sustainability conversations • Lead Flashfood's event and field marketing strategy, including trade shows, retailer meetings, executive dinners, and industry gatherings • Design programs that create meaningful interactions with senior grocery leaders and support relationship-building throughout the sales cycle • Ensure every event and engagement program has clear objectives, follow-up plans, and measurable business outcomes • Define the metrics that matter and build reporting that clearly connects marketing activity to pipeline and revenue outcomes • Partner with RevOps to strengthen attribution, lead management, and performance visibility across the funnel • Evaluate and implement AI, automation, and emerging technologies that improve efficiency and effectiveness • Deliver actionable insights and recommendations to leadership based on campaign, channel, and pipeline performance • Foster a culture of experimentation, learning, and continuous improvement

🎯 Requirements

• 5+ years in B2B demand generation, with experience selling into enterprise grocery, retail, or CPG accounts • A track record of owning strategy and making channel investment decisions • Proven campaign strategy and execution experience across channels including building, tracking, and optimization • Experience owning the company strategy for trade show, industry events, hosted dinners, and other programs • Strong content development experience, including campaign copy, targeted emails, and event promotion • A strategic thinker and clear communicator who can articulate the plan clearly to both marketing and sales stakeholders • Genuine fluency with AI tooling for B2B marketing activations • A natural cross-functional partner who keeps internal teams aligned and bought into the B2B marketing strategy

🏖️ Benefits

• Competitive salary, equity, and comprehensive benefits • 100% remote work with flexibility and trust • Mission-driven work that reduces food waste and expands access to affordable food • A fast-growing, collaborative team with big ambitions • Real opportunities for career growth