Growth Marketing Leader

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November 4

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Float

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Fintech • SaaS • B2B

Float is a Canadian financial technology company that offers an all-in-one spend management platform for businesses. It provides high-limit corporate cards (virtual and physical), bill payments, reimbursements, business bank accounts with yield, foreign exchange, accounting automations, reporting and security features to help finance teams automate expenses, manage cashflow, and close books faster. Float targets modern Canadian companies and integrates with accounting software while partnering with regulated banks to hold deposits.

51 - 200 employees

Founded 2019

💳 Fintech

☁️ SaaS

🤝 B2B

📋 Description

• Pilot demand generation efforts across both product-led and sales-led motions • Oversee acquisition strategy and execution across all channels • Lead a high-performing team of 4–5, delivering full-funnel campaigns • Own revenue-driving initiatives—from brand to performance • Be directly accountable for meeting pipeline targets and supporting closed-won revenue • Build and execute integrated marketing strategies that drive awareness, conversion, and revenue • Oversee brand marketing, content marketing, performance marketing, field/event marketing, and account-based marketing initiatives • Partner with Sales, Product, and Finance to align marketing initiatives with company growth goals • Own the data and martech stack (Hubspot, Salesforce, GA4) to drive strategic pivots and optimizations • Strengthen internal processes and systems to improve efficiency

🎯 Requirements

• 10+ years of experience in growth marketing, with 3–5 years leading teams • Experience in fintech, SaaS, or transaction-based models is a plus • Track record of consistently meeting or exceeding pipeline and revenue targets • Exceptional data analysis skills and proficiency with marketing technology platforms including Hubspot, Salesforce, and Google Analytics 4 • Successful development and implementation of distinct marketing strategies for different buyer segments • Experience supporting both product-led growth and sales-led acquisition strategies

🏖️ Benefits

• Competitive compensation, equity options, and benefits • Hybrid work model – we are based in Toronto with in-office days for connection and collaboration • Enjoy catered team lunches every Tuesday and Wednesday • Bring your pup to our dog-friendly office • Thrive in a high-trust, high-performance culture where your work truly matters