Growth Lead

Job not on LinkedIn

August 9

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Forager

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B2B • Enterprise • SaaS

Forager is your always-on B2B sales engine that scours the web in real-time to find prospects matching your customer personas and automatically adds them into your CRM, empowering your sales team. With custom crawlers developed based on user-defined criteria, Forager provides robust enrichment of prospect data across numerous attributes, ensuring your sales pipeline is consistently filled with fresh leads. The platform integrates seamlessly with leading sales CRMs and engagement tools to enhance sales productivity and effectiveness.

2 - 10 employees

Founded 2021

🤝 B2B

🏢 Enterprise

☁️ SaaS

📋 Description

• We're seeking a dynamic and results-oriented Growth Lead to drive our user acquisition and, most importantly, maximize the conversion of free users to paid subscriptions on our new web application. • You’ll be the architect of our conversion funnel, leveraging data-driven strategies to optimize user engagement and accelerate revenue growth. • Develop and execute comprehensive strategies focused on converting free users to paid subscriptions. • Analyze user behavior and identify opportunities to improve conversion rates. • Design and implement targeted email marketing campaigns, in-app messaging, and other communication strategies to nurture free users and drive conversions. • Collaborate with the product and engineering teams to optimize the onboarding process and improve the overall user experience. • Create and manage compelling marketing content, including landing pages, blog posts, and social media campaigns, to support conversion efforts. • Develop and manage paid advertising campaigns (e.g., Google Ads, social media ads) to drive targeted traffic to our free trial and subscription pages. • Monitor and report on key performance indicators (KPIs) related to user acquisition, conversion rates, and revenue growth. • Stay up-to-date on the latest growth marketing trends and best practices, particularly in the SaaS subscription space. • Implement and optimize referral programs and other strategies to leverage existing users for acquisition and conversion. • Develop and implement customer segmentation strategies to tailor marketing messaging and offers for different user groups, with a focus on maximizing conversion potential.

🎯 Requirements

• Proven track record of driving user acquisition and significantly improving free-to-paid subscription conversion rates. • Strong analytical skills and experience using data to inform marketing decisions. • Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Mixpanel, HubSpot). • Excellent written and verbal communication skills. • Experience in the SaaS or B2B space is a plus. • Experience with A/B testing, and funnel optimization. • Deep understanding of customer lifecycle marketing.

🏖️ Benefits

• Work in a fast-paced, collaborative, and supportive environment. • Opportunity to grow and advance your career. • Opportunity to be on the ground floor of a fast-growing startup • Competitive salary and benefits package.