Media Buyer

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Forbes

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Media • Finance • B2C

Forbes is a prominent global media company, known for its brand of content covering a wide range of topics such as business, investing, technology, entrepreneurship, leadership, and lifestyle. It features news, analysis, and information about issues of concern to industry leaders and affluent individuals. Forbes is widely recognized for its authoritative rankings of businesses and industry leaders, such as the Forbes Global 2000, and is a trusted source for in-depth analysis of current events and trends in the financial and corporate worlds. Through its digital and print platforms, Forbes engages its audience with high-quality journalism and thought leadership content.

201 - 500 employees

Founded 1917

📱 Media

💸 Finance

👥 B2C

💰 $200M Corporate Round on 2022-02

📋 Description

• Responsible for achieving the performance targets of your campaigns and helping the Native team achieve their overall growth goals • Launch and manage multiple high-budget Native campaigns across Taboola, Outbrain, and Microsoft ads • Continuously monitor campaign performance, identify trends, and implement optimizations to maximize ROI and meet KPIs • Analyze campaign data to generate actionable insights and inform future strategies • Regularly come up with and test new ad images and copy • Work with the CRO team to come up with advertorial tests to drive performance uplifts • Test new targeting, bidding, and creative strategies to drive innovation and stay ahead of industry trends • Provide regular performance reports to stakeholders, highlighting successes, challenges, and opportunities for improvement

🎯 Requirements

• Proven 5+ years’ experience in Native ads working across Taboola, Outbrain & other Native platforms • Proficiency in managing large-scale Native campaigns - ideally with a mix of lead-gen and eCommerce. • Experience launching and scaling Native campaigns from scratch. • Strong technical platform ability – experience with different bid strategies, audience targeting and other platform features. • Proven ability to creative winning ad images and headlines. • Able to write advertorial copy which achieves campaign goals. • Experience analysing large data sets to make data driven campaign management decisions. • Ability to co-ordinate with internal teams and external platforms.

🏖️ Benefits

• Equal employment opportunities • Prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression