Fortive
10,000+ employees
🔧 Hardware
🤝 B2B
⚡ Energy
💰 $1.3G Post-IPO Debt - Fortive on 2024-02
Hardware • B2B • Energy
Fortive is a diversified industrial technology company that brings together industry-leading precision-technology businesses to develop instrumentation, sensing, motion control, test & measurement, and engineered systems that enable electrification, digitization, and high-reliability applications across semiconductors, power grids, healthcare, aerospace, and other industrial markets. The company emphasizes engineering, R&D, continuous improvement, and operational excellence across a portfolio of specialized companies (e. g. , Tektronix, Qualitrol, Dover Motion) to deliver B2B hardware solutions and services to industrial customers worldwide.
Global Marketing Manager
Job not on LinkedIn
🕒 May 27
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Fortive
10,000+ employees
🔧 Hardware
🤝 B2B
⚡ Energy
💰 $1.3G Post-IPO Debt - Fortive on 2024-02
Hardware • B2B • Energy
Fortive is a diversified industrial technology company that brings together industry-leading precision-technology businesses to develop instrumentation, sensing, motion control, test & measurement, and engineered systems that enable electrification, digitization, and high-reliability applications across semiconductors, power grids, healthcare, aerospace, and other industrial markets. The company emphasizes engineering, R&D, continuous improvement, and operational excellence across a portfolio of specialized companies (e. g. , Tektronix, Qualitrol, Dover Motion) to deliver B2B hardware solutions and services to industrial customers worldwide.
📋 Description
• Manage and develop a team of 3 global marketing professionals • Set clear priorities aligned to commercial goals and growth initiatives • Coach the team on digital execution, ownership mindset, and accountability • Develop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accounts • Bridge Product, Sales, and Marketing to ensure consistent messaging and prioritization • Apply AI and automation to improve campaign performance, customer targeting, and execution efficiency • Capture VOC, competitive intelligence, and market trends — translate into actionable positioning and GTM strategies • Use analytics and AI-enabled tools to sharpen segmentation, insight generation, and decision-making • Lead campaigns, content, and communications across web, email, collateral, and events • Manage trade shows, ABM programs, and sales enablement • Maintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracy • Own marketing systems and reporting (HubSpot, Salesforce, analytics) • Track KPIs: MQLs, conversion rates, campaign ROI, pipeline contribution • Manage budget, vendors, and external partners; drive adoption of modern marketing technology and AI-enabled workflows • Own the demand generation engine — campaigns, webinars, trade shows, digital advertising, lead capture • Drive performance marketing (Google Ads, LinkedIn, HubSpot workflows) with continuous ROI optimization • Improve funnel performance through SEO/GEO/AEO, website optimization, and data-driven experimentation
🎯 Requirements
• Undergraduate degree and 7+ years of experience in B2B marketing, preferably in industrial, technical, or manufacturing environments • Proven success in hands-on demand generation and digital marketing • Experience in leading and developing small, high-impact teams • Strong commercial mindset with the ability to link marketing to revenue outcomes • Experience with CRM, marketing automation, analytics tools, and emerging AI capabilities • Ability to translate complex offerings into clear, compelling customer value • Comfortable working in a fast-paced, evolving environment with a focus on impact
🏖️ Benefits
• Travel as needed for customer events, team meetings, trade shows, etc.
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