Social Media Expert

Job not on LinkedIn

May 29

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Fortray Global Service Limited

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With over two decades of expertise, Fortray excels in IT Recruitment, Training, and Services.

51 - 200 employees

📋 Description

• Develop and execute social media strategies aligned with marketing goals, product launches, and seasonal campaigns. • Manage and optimize daily posting across LinkedIn, Instagram, Facebook, TikTok, Pinterest, and YouTube. • Craft engaging, branded content (text, image, video, carousels) that resonates with target audiences (IT professionals, students, jobseekers). • Collaborate with the design and content teams to produce visually appealing, on-brand assets. • Monitor engagement metrics, track KPIs, and optimize content based on performance analytics. • Stay on top of platform trends, hashtags, and algorithm changes to maximize organic reach. • Manage paid social campaigns (boosted posts, lead forms, retargeting) with the PPC team. • Engage with the community—respond to comments, DMs, and manage brand reputation online. • Assist in influencer outreach or content collaborations to increase brand visibility.

🎯 Requirements

• 2+ years of experience in social media management, preferably for tech, education, or service-based businesses. • Strong understanding of platform-specific strategies (especially LinkedIn, YouTube, and TikTok). • Experience with social scheduling and analytics tools (e.g., Buffer, Hootsuite, Meta Business Suite, Later, Sprout Social). • Proven content creation skills—copywriting, basic design (Canva), and video editing tools like CapCut or Adobe Express. • Ability to analyze performance and create weekly/monthly reports. • Excellent communication skills and attention to detail. • Ability to work independently, manage timelines, and meet campaign deadlines.

🏖️ Benefits

• Flexible schedules • 1:1 career coaching • Mentorship program • Hands-on learning • 95% placement rate