Franki
Real Estate • B2B
Franki is a Belgian construction company, part of the Willemen Group since 1998, specialized in building construction, renovation and civil engineering (public works). It delivers residential, educational, industrial and public projects, emphasizes quality, safety and sustainability, and invests in employee training and internal expertise.
201 - 500 employees
Founded 1911
🏠 Real Estate
🤝 B2B
Growth Marketing Lead
Job not on LinkedIn
November 25
🏄 California – Remote
🐊 Florida – Remote
+2 more states
💵 $150k - $180k / year
⏰ Full Time
🟠 Senior
📈 Growth Marketing
Franki
Real Estate • B2B
Franki is a Belgian construction company, part of the Willemen Group since 1998, specialized in building construction, renovation and civil engineering (public works). It delivers residential, educational, industrial and public projects, emphasizes quality, safety and sustainability, and invests in employee training and internal expertise.
201 - 500 employees
Founded 1911
🏠 Real Estate
🤝 B2B
📋 Description
• Own paid acquisition end-to-end across Meta, TikTok, Google App Campaigns (UAC), Apple Search Ads, and programmatic channels — setting targets, budgets, and pacing for ROI and payback. • Build and scale affiliate and creator programs to complement paid efforts, working with freelance support to expand reach and efficiency. • Co-lead PLG experimentation with Product — from hypothesis design to prioritization (ICE/RICE), feature-flag rollouts, and impact analysis. • Instrument analytics and attribution (MMP setup, event taxonomies, cohorts, LTV/CAC modeling), ensuring privacy-safe measurement through SKAdNetwork/AdAttributionKit and Conversions API. • Drive App Store conversion via Product Page Optimization, Custom Product Page tests, and Google Play Store Listing Experiments. • Report progress and insights using dashboards, cohort analysis, and growth accounting tied to a single North Star Metric.
🎯 Requirements
• 8+ years in growth/performance marketing, with at least 3+ focused on mobile apps at seed–Series C stages. • Proven experience owning budgets and achieving CAC/LTV and payback targets across major paid channels. • Hands-on experience with MMPs (AppsFlyer, Adjust, or Branch), SKAdNetwork/AdAttributionKit, Conversions API, and analytics tools (Amplitude, Mixpanel, GA4). • Demonstrated ability to execute against a North Star Metric and AARRR frameworks. • Experience designing and implementing growth loops (referrals, sharing, incentives, creator/affiliate) in partnership with product teams, proving compounding impact. • Entrepreneurial, data-driven mindset — equally comfortable designing strategy and diving into campaign ops.
🏖️ Benefits
• 100% covered healthcare, dental, and vision benefits for employees • 15 days PTO per year, plus additional PTO between December 25th - 31st • Cover 100% of Medical, Vision, and Dental insurance costs for employees • 401(k) • Monthly Stipend: $40 (Tax-free) to cover home office expenses
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