Marketing Strategist

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October 24

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Franklin Electric

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Energy • Agriculture • Industrial

Franklin Electric is a global leader in the production and marketing of systems and components for the movement of water and energy. The company is recognized for its technical excellence in a wide range of products and services, serving residential, commercial, agricultural, industrial, municipal, and fueling applications around the world. Franklin Electric offers comprehensive solutions for water, fueling, and energy through its family of brands, addressing clean water, water transfer, wastewater, and energy systems. With a commitment to innovation, Franklin Electric provides technologies and services that help keep the world moving forward.

5001 - 10000 employees

Founded 1944

⚡ Energy

🌾 Agriculture

📋 Description

• From traditional marketing communications to industry trade shows to social media posts, the Marketing Strategist plays a vital role in helping Franklin Electric and our family of brands develop and deliver a cohesive and meaningful message to all of our customers and stakeholders wherever they may be. • In this mid-level marketing role, you’ll work closely with our Creative Solutions and Digital Marketing teams to analyze our unique market segments and customers and translate this knowledge into actionable communications across a variety of media and social channels. • Under the direction of the Marketing Coordinator, you’ll ensure our marketing strategy translates seamlessly across mediums. • You’ll also provide the essential link to gather input from experts across our company – collaborating frequently with our product development, customer support and sales teams to further develop, manage and evaluate the effectiveness of our strategy and our overall communication efforts.

🎯 Requirements

• Experience: Minimum 1 to 3 years of experience as marketing strategist or related roles. • Skills: • Ability to formulate creative strategy and set direction for all marketing channels. • Demonstrates excellent written and verbal communication skills. • Demonstrates experience and knowledge in best practices in product marketing as related to each specific marketing channel. • Demonstrates strong project management skills in order to meet multiple deadlines; strong analytical, organizational, and time management skills, as well as excellent interpersonal skills. • Relies on extensive experience and judgment to plan and accomplish goals. • Works independently within a fast-paced, dynamic, team-oriented environment. • Proficient in Microsoft Word, Excel and computer-based productivity tools required.