Paid Media Manager

🕒 August 6

🌵 Arizona – Remote

🌵 Arizona – Remote

💵 $90k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fullbay

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🏢 Enterprise

🚗 Transport

💰 Venture Round on 2019-05

SaaS • Enterprise • Transport

Fullbay is a comprehensive software solution designed specifically for diesel repair shops and other heavy-duty repair operations. The company offers a range of tools to streamline various aspects of shop management, including estimates and invoices, service order workflow, inventory management, and customer communication. Fullbay integrates with accounting systems for seamless bookkeeping and supports two-way texting between customers and shops. It also provides specialized repair software for fleet maintenance, mobile operations, and specific industries such as agricultural and emergency vehicles. With features like reporting, MOTOR integration for repairs, and secure cloud-based data, Fullbay aims to maximize shop efficiency and enhance profitability while contributing to safer roads.

📋 Description

• Independently oversee and allocate paid media budgets across all active channels • Provide weekly and monthly performance-based recommendations to leadership • Develop and implement paid media strategies across Google Ads, Meta/Facebook Ads, Microsoft Ads, and PPL networks • Develop campaign priorities, ad creative direction, and audience segmentation with the Senior Paid Media Manager • Maintain pacing documentation for budgets and lead-volume targets • Track, analyze, and report paid media KPIs tied to pipeline, MQL, and revenue goals • Monitor and optimize evergreen and seasonal paid search and paid social campaigns • Research, build, and launch campaigns across self-serve advertising platforms • Deploy A/B testing and conversion rate optimization tactics across landing pages, bidding strategies, ad copy, and imagery • Recommend new audiences and emerging platforms using data-driven analysis • Collaborate with cross-departmental leaders on marketing and sales initiatives • Ensure ad creative and copy meet platform requirements and Fullbay brand guidelines • Monitor paid media platform updates, algorithm changes, and industry best practices • Conduct competitive analysis and market research • Adhere to confidentiality and compliance regulations • Perform other duties as assigned

🎯 Requirements

• 5+ years of hands-on paid media experience, either in-house or at an agency • Demonstrated expertise managing Google Ads, Meta/Facebook Ads, and Microsoft Ads • Experience in a B2B SaaS environment with an understanding of longer sales cycles and MQL/pipeline metrics • Strong analytical skills with the ability to interpret data and translate it into clear strategic recommendations • Proven track record of independently managing and optimizing multi-channel paid media budgets • Solid understanding of conversion tracking, attribution models, and marketing analytics • Proficiency with reporting tools and CRM-integrated marketing analytics (e.g., Salesforce) • Familiarity with AI-powered tools and workflows for paid media • Excellent attention to detail with the ability to manage multiple campaigns and priorities simultaneously • Regularly required to sit at a desk in front of a computer and use hands to finger, handle, or feel objects, tools, or controls • Ability to lift and/or move up to 10 pounds • Ability to use hands and arms for reaching, walk, and communicate effectively through speaking and listening • Close vision, color vision, and ability to adjust focus • Preferred: Experience with pay-per-lead (PPL) platforms and performance-based media buying • Preferred: Hands-on experience with TikTok Ads Manager • Preferred: Familiarity with OpenAI advertising products or AI-powered media platforms • Preferred: Experience with CTV or programmatic advertising platforms • Preferred: Familiarity with Marketo, HubSpot, or similar marketing automation platforms • Preferred: Background in heavy-duty, trucking, fleet, or automotive verticals