Director of Social

🕒 Yesterday

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 12%

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Function Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2022

🏥 Healthcare

👥 B2C

🔥 Funding within the last year

💰 $450M Debt Financing on 2026-07

Healthcare • B2C

Function Health is a consumer-focused healthcare company that provides comprehensive, subscription-based diagnostic testing and imaging services. For $365/year it offers 160+ lab tests (performed at 2,000+ labs or via mobile phlebotomy) and access to MRI/CT imaging, with results explained by physicians and supported by AI and tools to share with clinicians. The service is HSA/FSA-eligible and emphasizes early detection and longitudinal monitoring of hundreds to thousands of conditions through recurring testing and clinician interpretation.

📋 Description

• Own social channels and community end-to-end • Lead a small team spanning social, content, and community • Own multi-channel social growth across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook • Build and execute an always-on, performance-driven social strategy while protecting the brand and enabling experimentation • Translate company priorities into platform-native content and formats • Concept, create, and ship social work in partnership with creative and other teams • Personally model fast, human, culturally aware real-time engagement • Set the creative bar for original formats and cultural moments • Design and deploy AI agents and workflows for community listening, triage, response, and follow-through • Use AI for ideation, production, versioning, trend detection, creator discovery, and reporting • Establish boundaries between AI-managed and human-managed engagement to protect brand voice and trust • Partner with creator and influencer leadership on shared calendars, briefs, moments, and cultural strategy • Turn creator and talent content into platform-native social • Collaborate with growth and performance teams to drive measurable acquisition outcomes • Analyze cultural trends and audience behavior 12–24 months ahead • Identify cultural moments to own and define criteria for measuring their success • Apply cultural intelligence to platform strategy, content direction, and ambassador selection • Map cultural tensions as Function scales and help the brand navigate them intentionally • Set team direction, operating model, and performance standards • Build an AI-native operating model that enables a small team to produce outsized output • Collaborate daily with creative, communications, and creator/influencer teams • Communicate performance, cultural rationale, and strategic direction • Define meaningful social and community metrics and tie work to business outcomes • Own decisions, performance numbers, and outcomes while moving quickly and accurately

🎯 Requirements

• Up to about 10 years of experience owning social strategy, content, and community; extensive, recent AI-native experience can balance fewer years • Hands-on AI-native experience in social, including activating AI across the work and using agents to manage community engagement • Recent, compelling social activations with the ability to explain the idea, execution, and results • Experience at culture brands, including creating something out of nothing in the earliest days • Highly collaborative work with creative, communications, talent, and creator teams • Proven track record of meaningful channel growth that drove real business outcomes • Experience leading and developing a small team • Deep operating experience in real time, including cultural moments, news cycles, launches, and live engagement • Genuine cultural intelligence practice and ability to explain performance, audience signals, and cultural direction • Strong analytical instincts and fluency tying social performance to growth metrics • Hands-on maker mentality and ability to concept, create, and ship work independently • Passion for helping 8 billion people live 100 healthy years • Great taste and sound judgment • Fast, decisive, and comfortable being accountable in public • Detail-oriented and comfortable in strategy decks and social media comments • Ability to build teams, systems, and trust

🏖️ Benefits

• Competitive salary and benefits package • Flexible working hours • Dynamic work environment where creativity and innovation are encouraged

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