Senior Strategist, Marketing, Advertising

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5 days ago

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Funday

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B2B • Advertising • Marketing

Funday is a full-service branding and advertising agency that specializes in creating innovative and engaging campaigns for a variety of clients. The agency works with brands across diverse sectors, helping them to enhance their identity, manage campaigns, and engage effectively with their target audiences. Funday's portfolio includes notable projects for major brands like Microsoft and museum institutions, showcasing their capability in both digital and traditional marketing platforms.

51 - 200 employees

Founded 2020

🤝 B2B

📋 Description

• Own the strategic direction of projects, not just contribute. • Set the vision, shape the narrative, and steer the work from first conversation to final presentation • Lead multi-layered research programs (qual, quant, cultural, behavioural) and turn complexity into clean, compelling insights the team can actually use • Drive brand and comms strategy: positioning, brand architecture, messaging systems, experience frameworks, and campaign platforms. • Anticipate client challenges, identify what the team will need before they need it, and shape the strategic plan proactively. • Act as the strategic voice in creative development by inspiring ideas, pressure-testing concepts, and ensuring everything ladders to a sharp strategic center • Facilitate alignment across clients and teams. Run workshops, lead strategic discussions, and confidently bring groups to decisions. • Create POVs on culture, category shifts, and consumer behaviour. Contribute thought leadership that elevates how Funday thinks and talks about brand building • Guide measurement and learning plans from a strategic lens, not just tracking performance, but defining what matters for long-term brand growth • Lead ecosystem audits and competitive evaluations with a higher-level lens: what’s the brand gap? What’s the cultural opportunity? What’s the strategic unlock? • Build trusted relationships with clients as a consultative partner, not just a presenter of insights

🎯 Requirements

• 5+ years of real strategic experience: brand planning, comms strategy, consumer insight, or similar • 3+ years of advertising agency experience • Proven ability to lead strategy on big projects or brand-defining work, not just support it • Exceptional narrative + deck-building skills; you can turn thinking into a story people believe in • Strong experience in qualitative and ethnographic research, with the ability to extract meaning beyond the obvious • Comfort turning data, culture, and behaviour into POVs, not just reports • A strategic voice that can influence clients and creatives, balancing confidence with collaboration • Experience shaping brand positioning, frameworks, messaging, and 360 communication systems • Ability to guide creatives with clarity, not control, inspiring ideas, not dictating them • Excellent facilitation skills: workshops, insight sessions, stakeholder alignment, briefings • Leadership presence: calm under pressure, strong in rooms, able to navigate ambiguity with ease • Taste and intuition. You know when something feels right, fresh, or strategically sharp • Curiosity and craft commitment. Always learning, evolving, questioning, refining

🏖️ Benefits

• Flexible work arrangements • Professional development • Remote work options