Senior Product Marketing Manager – GTM

November 3

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Fundraise Up

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Charity • Fintech • SaaS

Fundraise Up is a digital platform that revolutionizes the way nonprofits conduct online fundraising. It offers a suite of tools designed to enhance donor engagement and boost conversion rates, including optimized campaign pages, a checkout system, and pre-built UI components. Fundraise Up supports global fundraising with multi-language capabilities and provides comprehensive security features to protect both donor data and the fundraising process. It integrates seamlessly with various platforms and uses artificial intelligence to personalize the donation experience. Its mission is to maximize donations for causes worldwide through innovative technology and strategic partnerships with nonprofits.

51 - 200 employees

🤲 Charity

💳 Fintech

☁️ SaaS

📋 Description

• Lead the go-to-market strategy for new segments: defining audience, positioning, and success metrics. • Collaborate with the Market Research PMM to validate opportunity sizing and readiness, then take full ownership of GTM planning and execution. • Establish commercial goals (pipeline influenced, closed-won revenue, adoption) and maintain accountability to them. • Build executive visibility into segment performance through structured reporting and insights. • Partner with Sales and Customer Success leadership to operationalize motions for acquisition, expansion, and retention. • Ensure GTM teams are fully enabled. • Develop and execute end-to-end GTM plans for new segments and products, ensuring alignment with company and marketing OKRs. • Own the GTM operating model: define milestones, owners, KPIs, and reporting cadence. • Partner with Content, Demand Generation, and Marketing Management to translate positioning into campaigns, case studies, and enablement assets tailored to each segment. • Define the KPIs for launch success and hold cross-functional partners accountable to outcomes. • Lead the enablement strategy for new segments, ensuring Sales and CS have the tools and confidence to execute. • Create concise, data-backed messaging frameworks, playbooks, and talk tracks for new markets and verticals. • Partner with Demand Gen to shape campaign strategies that align with the GTM plan and shared pipeline goals. • Conduct quarterly GTM reviews to assess performance, learnings, and next-step recommendations for scaling or optimization. • Act as the single point of accountability for go-to-market performance in assigned products and segments. • Drive senior-level alignment across Product, Sales, CS, and Marketing on priorities, execution timelines, and success metrics. • Establish a consistent reporting cadence and communicate results to executive leadership. • Serve as a thought partner to leadership, contributing to Fundraise Up’s broader growth and segmentation strategy for 2026 and beyond.

🎯 Requirements

• 8–12+ years in Product Marketing, Go-to-Market Strategy, or Commercial Marketing within a high-growth B2B SaaS environment. • Proven success leading cross-functional GTM launches tied to pipeline and revenue outcomes. • Experience driving growth across multiple segments — by vertical, customer type, or geography. • Strong analytical mindset; able to build and interpret data to measure adoption, pipeline impact, and ROI. • Deep collaboration experience with Product, Demand Gen, Sales, CS, and Content teams. • Executive-ready communication and presence and have the ability to influence senior stakeholders and shape decisions. • Operates with urgency, ownership, and strategic clarity in fast-paced environments.

🏖️ Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family. • FSA Spending Account. • Remote or Hybrid work. Our teams are spread globally. • 15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days. • 401(k) plan with company match. • 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D. • Paid parental leave (12/6 weeks).