Senior Partner Marketing Manager

🕒 May 8

🇺🇸 United States – Remote

💵 $130k - $160k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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G2

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

🤝 B2B

☁️ SaaS

🏪 Marketplace

B2B • SaaS • Marketplace

G2 is a business software review platform that provides insights to potential buyers through over 2. 5 million real user reviews. The platform covers a wide range of software categories including project management, video conferencing, e-commerce platforms, CRM, AI chatbots, and many more. G2 empowers businesses to discover and compare software options to make informed purchasing decisions. It serves as a resource for marketers, sales professionals, IT and finance departments to optimize their software investments. Additionally, G2 offers solutions for software vendors to enhance their profiles and reach more buyers.

📋 Description

• Serve as the dedicated marketing partner to G2's Partnerships organization, ensuring our partners have best-in-class marketing materials and co-marketing support • Create partner GTM content including co-sell offers, "better together" pitch decks, one-pagers, marketplace listings, and sales enablement kits • Own G2's presence across partner marketplaces (AWS, Snowflake, Databricks, and others), crafting product descriptions and positioning that stand out • Drive marketing for integration launches, developing messaging, content assets, and enablement materials in partnership with PMM • Plan and execute co-marketing campaigns with strategic partners, including joint content, webinars, and MDF-funded programs • Manage the partner marketing request pipeline, ensuring clear prioritization, timely delivery, and transparent communication with stakeholders • Build and maintain a regular operating cadence with Partnerships team members to stay ahead of upcoming needs and proactively plan content • Own the G2 Partner Hub, keeping all partner-facing content accurate, on-brand, and up to date • Support end-to-end marketing for partner integration launches and partner-related product feature releases, including messaging, content assets, and internal enablement • Coordinate with Brand & Creative on design and with Demand Gen on distribution and amplification • Track launch performance, share results with key stakeholders, and apply learnings to future launches • Serve as the day-to-day marketing point of contact for G2's top strategic partners, coordinating directly with partner marketing teams on joint content, campaign timelines, and co-branded asset needs • Plan and execute co-marketing campaigns with strategic partners, including joint webinars, content collaborations, and promotional programs • Develop partner MDF proposals and deliver results reporting that demonstrates ROI for joint investments • Collaborate with Demand Gen and Field Marketing on partner-involved events, contributing partner-specific content and coordination

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field. • 3–5 years in product marketing, partner marketing, or a related marketing role, preferably in B2B SaaS or technology marketplaces. • Excellent writing and content creation skills, with the ability to turn technical concepts into clear, polished marketing materials • Strong project management instincts — you can juggle multiple requests, set priorities, and keep stakeholders informed • Familiarity with sales enablement platforms (Highspot or similar) and project management tools (Asana or similar) • Experience developing co-marketing materials and collaborating with external partner marketing teams • Understanding of SaaS integrations and how to communicate their value to both technical and non-technical audiences • A self-starter mindset — you take ownership of your work and move quickly without needing heavy direction.

🏖️ Benefits

• flexible work • ample parental leave • unlimited PTO