Product Marketing Manager

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October 24

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Galaxy

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Crypto • Finance • Blockchain

Galaxy is a digital asset and blockchain leader helping institutions, startups, and qualified individuals shape a changing economy through innovative crypto solutions. Galaxy provides a wide array of services, including asset management, trading, lending, custodial technology, and blockchain infrastructure solutions. With a focus on both traditional finance integration and digital asset expertise, Galaxy is committed to advancing the adoption and functionality of cryptocurrencies and blockchain technologies across the globe.

201 - 500 employees

Founded 2018

₿ Crypto

💸 Finance

📋 Description

• Lead GTM strategy for new retail product features and enhancements within high-yield cash and investment products, crypto trading, and brokerage services, from campaign concept through launch to post-launch optimization and growth. • Establish, document and continuously refine repeatable frameworks for campaign planning, product launches, acquisition and lifecycle marketing. • Craft and own product positioning, messaging, and value propositions that resonate with crypto-native and mass affluent audiences. • Partner with Lifecycle, Growth and Performance Marketing, and Legal & Compliance teams to translate product launches into measurable acquisition, activation, retention and revenue outcomes. • Collaborate with Product & Design teams to understand user journeys, define launch requirements, draft product copy, identify friction points and shape feature marketing plans. • Conduct market, competitive and audience research to inform positioning, promotions, segmentation and lifecycle strategy for our core platform products. • Define, monitor and analyze KPIs and launch/campaign performance; iterate product marketing strategy based on insights and data.

🎯 Requirements

• 5+ years of experience in product marketing, growth marketing, or go-to-market strategy within fintech, crypto, or digital investing platforms. • Proven track record of taking new products or features from concept to launch (0→1) and building scalable, repeatable GTM systems. • Strong understanding of crypto trading, brokerage, and digital asset markets, with the ability to simplify complex concepts for broader audiences. • Demonstrated success partnering cross-functionally with Product, Design, Growth, and Analytics to deliver integrated go-to-market campaigns. • Analytical and data-driven approach to decision-making, with experience setting and tracking KPIs. • Exceptional communication and storytelling skills, capable of articulating differentiated value propositions for sophisticated retail and accredited investors. • Comfortable operating autonomously in a fast-paced, high-growth environment where precision and adaptability are key.

🏖️ Benefits

• Competitive base salary and discretionary bonus • Flexible Time Off (i.e. unlimited paid vacation days) • Company paid Holidays (11) • Company paid sick leave • Company-paid health and protective benefits for employees, partners, and other dependents • 3% 401(k) company contribution • Generous paid Parental Leave • Free virtual coaching and counseling sessions through Headspace • Opportunities to learn about the Crypto industry • Smart, entrepreneurial, and fun colleagues • Employee Resource Groups