Marketing Manager, B2B

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4 days ago

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Genesis Tech

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Enterprise • Media • Education

Genesis Tech is a Ukrainian co-founding IT company that partners with top entrepreneurs in Central and Eastern Europe to build global tech businesses. Known as one of the most powerful tech teams in Ukraine and the CEE region, Genesis Tech has succeeded in publishing applications utilized by millions around the globe, with 400 million downloads worldwide. The company develops a range of tech products across various fields, including education, social discovery, dating, and health & fitness, integrating creative authoring with advanced AI technology. Genesis Tech is dedicated to enhancing the quality of life by creating fast-growing products, participating in cyber security, and spearheading educational initiatives. It's recognized for its entrepreneurial management structure and its influence in the tech industry.

1001 - 5000 employees

🏢 Enterprise

📱 Media

📚 Education

💰 Series B on 2015-01

📋 Description

• Multichannel lead generation: launch, optimize, test, and scale advertising campaigns across multiple platforms (Google Ads, LinkedIn Ads, Microsoft Ads, etc.). • Website management: plan and oversee the creation of new pages, analyze existing ones, and run CRO experiments to improve performance. • Tracking setup: configure event and conversion tracking, and monitor the full user journey. • Creative cycle management: create briefs, review creatives and ad copies, and maintain a structured library of innovative tests. • Media planning & forecasting: build media plans and forecast key performance metrics for inbound campaigns. • Market & competitor analysis: identify trends and insights to adjust performance strategy and product positioning. • Operational management: brief and supervise contractors (design, copywriting, video), ensuring deadlines, quality standards, and proper documentation of materials. • Reporting & retrospectives: prepare weekly and monthly funnel reports (CTR, CPC, LP-CVR, CPL, CPSQL, CAC, SQL→Customer, pipeline value), summarize key insights, and define next steps.

🎯 Requirements

• 2+ years of relevant experience (at least 1 year in B2B SaaS marketing). • Experience managing >30k budgets. • Experience of work with Google Ads, Meta Ads, LinkedIn Ads, GA4, Ahrefs, HubSpot, and Looker. • Strong analytical skills. • Proficiency in English at level B2+ or above.

🏖️ Benefits

• 20+ vacation days and unlimited sick leaves. • Medical insurance and +10 Healthcare leaves for mental & physical recovery. • Systematic learning & development inside a team and on an individual level: compensation for professional webinars, courses, conferences, etc. • Ability to work from Lviv & Kyiv offices with free breakfasts and lunches or fully remotely. • Team of professionals who are ready for knowledge sharing, internal professional communities, and team building. • Free sport classes, corporate discounts for gym membership, and other services like medical services, language schools, etc.