Product Marketing Manager, Dealpump

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Genesis Tech

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Enterprise • Media • Education

Genesis Tech is a Ukrainian co-founding IT company that partners with top entrepreneurs in Central and Eastern Europe to build global tech businesses. Known as one of the most powerful tech teams in Ukraine and the CEE region, Genesis Tech has succeeded in publishing applications utilized by millions around the globe, with 400 million downloads worldwide. The company develops a range of tech products across various fields, including education, social discovery, dating, and health & fitness, integrating creative authoring with advanced AI technology. Genesis Tech is dedicated to enhancing the quality of life by creating fast-growing products, participating in cyber security, and spearheading educational initiatives. It's recognized for its entrepreneurial management structure and its influence in the tech industry.

1001 - 5000 employees

🏢 Enterprise

📱 Media

📚 Education

💰 Series B on 2015-01

📋 Description

• Design, launch, and optimize quiz funnels that drive user acquisition and engagement. • Run A/B and multivariate tests on funnels, creatives, and messaging to maximize signups, CTR, and ROI. • Identify user segments, test hypotheses, and refine messaging to align with user motivations. • Work closely with Product, Design, and Data teams to ensure funnel initiatives align with product experience and business goals. • Track funnel performance, analyze user journeys, and present actionable insights to leadership. • Propose, prioritize, and run growth experiments across quiz funnels, landing pages, email campaigns, and retargeting flows. • Continuously testing and optimizing creative, copy, and user flows at speed. • Collaborating cross-functionally in a fast-paced startup environment.

🎯 Requirements

• 3+ years of experience in growth marketing, product marketing, or funnel optimization. • Proven track record of building and optimizing quiz funnels or interactive lead-generation flows. • Strong understanding of performance marketing (Facebook Ads, TikTok Ads, Google Ads). • Proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude, or similar). • Experience with A/B testing and CRO (conversion rate optimization). • Strong copywriting and messaging skills, especially for quiz-style engagement. • Data-driven mindset with ability to interpret funnel metrics (CTR, CVR, CAC, LTV). • Experience owning and executing end-to-end growth or marketing funnel projects. • Demonstrated ability to increase conversions and optimize customer acquisition. • Hands-on campaign management and creative testing experience. • Collaboration with cross-functional teams (engineering, product, design). • English B2+ proficiency. • Autonomous, ambitious, proactive, positive, open and easy-going, and empathic personality. • A plus if you have: Knowledge of behavioral psychology and gamification techniques. • Experience working in high-growth startups. • Experience in building marketing programs from scratch. • Previous work in scaling a consumer-facing product in the US market.