Media Specialist, Biosciences

🕒 June 24

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $80k - $90k / year

⏰ Full Time

🟢 Junior

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GenScript

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2002

🏥 Healthcare

🧬 Biotechnology

⚕️ Healthcare Insurance

Healthcare • Biotechnology • Healthcare Insurance

GenScript is a leading biotechnology company that provides a wide array of gene synthesis, protein production, and CRISPR gene editing services. With a commitment to high-quality and reliable solutions, GenScript serves over 225,100 global customers and holds an extensive patent portfolio. The company aims to enhance life sciences research and development by delivering innovative products and services in areas such as molecular biology, peptide synthesis, and antibody development.

📋 Description

• Support the execution of paid media campaigns across channels, including paid search, paid social, programmatic/display, retargeting, and other digital channels • Assist with day-to-day campaign tasks, including audience targeting, campaign setup, ad trafficking, budget monitoring, and basic performance checks • Help implement and maintain campaign tracking, including GA4 support, UTM tagging, pixel placements, and basic conversion tracking validation • Work with content, design, and product marketing teams to ensure creative assets meet channel specifications and campaign requirements • Monitor campaign performance metrics such as CTR, CPC, CPA, CPL, and MQL, and provide simple reports and observations to the team • Perform basic optimizations under guidance, such as updating targeting, rotating creative, adjusting budgets, and testing variations • Coordinate with external vendors, media agencies, and MarTech partners to support campaign launches, troubleshooting, and reporting • Assist with global events and webinars, including campaign amplification, audience targeting support, tracking setup, and post-event reporting • Support branded merchandise and swag initiatives, helping with vendor coordination, fulfillment, and creative input • Ensure campaigns follow internal brand guidelines, regulatory requirements, and scientific messaging standards

🎯 Requirements

• 1–3 years of hands-on experience in paid media, digital marketing, or related roles, ideally in B2B biotech, life sciences, pharmaceuticals, or scientific technology • Experience using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or similar paid media platforms • Exposure to supporting marketing events, including cross-regional coordination or campaign amplification • Basic knowledge of GA4, UTM tracking, pixel implementation, and reporting tools such as Looker Studio or Excel • Understanding of digital media KPIs and campaign fundamentals • Attention to detail with the ability to QA basic campaign setups, tracking, and creative assets • Good verbal and written communication skills to summarize results and share updates with the team • Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment

🏖️ Benefits

• Medical, dental, and vision insurance • 401(k) retirement plan with company match that vests fully on day one • Paid parental leave after three (3) months of employment • Paid time off including vacation time, personal time, sick time, floating holidays, and company holidays • Flexible spending and health savings accounts • Life and AD&D insurance • Short- and long-term disability coverage • Legal assistance and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance • Commuter benefits • Well-being initiatives • Peer-to-peer recognition programs