Promotions Strategy Manager

🕒 June 18

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Strategy

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Fliff Inc

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎮 Gaming

⚽ Sports

👥 B2C

💰 Venture Round on 2022-08

Gaming • Sports • B2C

Fliff Inc. is a social sportsbook platform that transforms sports predictions into a play-for-fun social game. The company provides users with free daily credits to make sports picks and earn rewards without requiring any purchase. Users can win Fliff Coins to progress in leaderboards and earn badges, and Fliff Cash in promotional games, which can be redeemed for prizes. Fliff emphasizes social interaction, offering challenges, loyalty rewards, and referral bonuses while remaining compliant with gaming regulations across the United States, excluding Washington.

📋 Description

• Develop promotional strategies that support acquisition, engagement, retention, reactivation, loyalty, and monetization objectives. • Evaluate promotional performance and return on investment across offer types and customer segments. • Maintain competitive intelligence on promotional activity across relevant industries. • Own Fliff’s promotional calendar and portfolio across products and customer segments. • Design and execute structured testing plans for promotional initiatives in coordination with Analytics.

🎯 Requirements

• 5+ years of experience in promotions, loyalty, CRM, retention marketing, gaming operations, commercial strategy, or related disciplines. • Experience within sportsbook, fantasy sports, social gaming, social casino, mobile gaming, loyalty programs, or adjacent industries. • Strong understanding of promotional mechanics, customer incentives, and offer design. • Experience evaluating campaign performance and customer behavior. • Strong analytical and quantitative problem-solving skills. • Experience working cross-functionally with Marketing, Analytics, Product, and Finance teams. • Comfortable operating in a fast-paced, startup environment with a hands-on approach. • Experience working with promotional economics, customer segmentation, and incentive optimization (preferred). • SQL proficiency and experience with tools such as Tableau, Looker, Amplitude, Mixpanel, or similar analytics platforms (preferred). • Experience with CRM and marketing automation platforms such as Braze, Optimove, Salesforce Marketing Cloud, or similar tools (preferred). • Experience operating within regulated industries (preferred).

🏖️ Benefits

• Competitive compensation package, including base salary, benefits, and equity. • Unlimited/Flexible paid time off. • Health benefits, including medical, dental, and vision coverage, as well as generous parental leave. • Employee-sponsored 401(k). • $500 work-from-home stipend + Equipment & Accessories. • Work Remotely. • Opportunity for professional development in a dynamic, global setting. • A supportive, collaborative, and knowledge-driven workplace. An engaging and challenging role with the freedom to innovate and develop effective solutions.