Director, GTM Strategy – Operations

🕒 October 9

🇺🇸 United States – Remote

💵 $168k - $185k / year

⏰ Full Time

🔴 Lead

⚙️ Operations

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Gifthealth

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2020

🏥 Healthcare

📦 Logistics

💼 Consulting

💰 $40M Private Equity Round - GiftHealth on 2023-04

Healthcare • Logistics • Consulting

Gifthealth is a technology-enabled patient access and prescription fulfillment company that connects patients, prescribers, pharmacies, and pharmaceutical manufacturers through a unified digital platform. It streamlines enrollment, electronic benefits verification, e-prior authorization, and payment/affordability support while managing pharmacy fulfillment and patient support services. The platform also provides manufacturers with actionable data and insights on patient journeys and brand performance, driving faster, more reliable medication access.

📋 Description

• Orchestrate end-to-end channel strategy across marketing to drive launch success • Own program-level budget allocation across marketing investments • Execute, test, measure, and optimize campaigns and tactics in real time • Partner with sales and account teams to create clinical collateral, campaign assets, and detailing tools for prescribers • Design onboarding pathways and engagement strategies that support patient adoption and adherence • Build go-to-market plans for expanding patient services and therapeutic areas • Develop go-to-market plans for new brand drug programs joining Gifthealth's direct-to-patient platform • Coordinate Marketing, Sales, Product, Clinical Operations, Legal/Compliance, and Medical Affairs for regulatory readiness and operational alignment • Build and maintain messaging hierarchies for clinicians and patients • Define and report KPIs including prescriber acquisition, script volume growth, patient retention and adherence, cost to acquire, and channel spend efficiency

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience • 5–10 years of experience in GTM strategy, commercialization, or marketing operations, with direct ownership of channel strategy and budget • Demonstrated capital allocation experience across marketing channels • Comfortable operating at both strategic and tactical levels • Track record of cross-functional collaboration across marketing, sales, product, and clinical or medical stakeholders • Proven ability to create messaging hierarchies for varied audiences, including clinicians and patients • Experience influencing clinical B2B stakeholders and consumer-facing patient audiences within the same GTM motion • Working understanding of the specialty medication lifecycle, provider workflow integration, e-prescribing, EHRs, prior authorization hurdles, and patient adherence challenges • Comfortable using channel performance data to guide optimization and investment decisions • Healthcare or life sciences marketing experience preferred • Familiarity with the prescription journey, patient support programs, and adherence-focused marketing preferred • Agency and vendor management experience preferred • Prior product or platform launch experience preferred • Reliable internet access and ability to work effectively in a remote/home-office environment • Ability to work at a computer and participate in extended virtual meetings for most of the workday • Ability to travel occasionally as needed • Ability to manage multiple concurrent projects and deadlines with minimal supervision

🏖️ Benefits

• Fully remote work environment • Occasional travel for launch and cross-functional planning sessions • Equal employment opportunity and inclusive work environment

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