Staff Lifecycle Marketing Manager

🕒 June 29

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GitLab

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

💰 Secondary Market on 2020-11

Consulting • Marketing • Artificial Intelligence

GitLab is the most comprehensive AI-powered DevSecOps platform, offering tools for automated software delivery, security, and compliance throughout the software development lifecycle. It provides solutions across areas such as AI-assisted development, continuous integration/continuous deployment (CI/CD), source code management, and vulnerability management. GitLab aims to simplify and accelerate software delivery by uniting development, security, and operations on a unified platform. It is particularly recognized for its AI code assistants and has been named a leader in the Gartner Magic Quadrant™ for DevOps Platforms, making it a preferred choice for many enterprises.

📋 Description

• Own the lifecycle communications strategy for GitLab prospects, from planning and segmentation through execution and optimization • Work closely with Campaigns, Marketing Ops, Data Analytics, Product Marketing, Field, and Events to prioritize and deliver programs that engage prospects and move them through the buyer lifecycle • Drive strategy while staying hands-on across copy, segmentation, QA, testing, launch, and reporting • Use data-driven insights and continuous testing to improve prospect engagement, funnel progression, and revenue growth • Help set the standard for how the team approaches email as a channel

🎯 Requirements

• 7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company, preferably targeting enterprise IT buyer and software developer customer personas • Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns that support prospect education, engagement, and funnel progression • Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content • Experience using campaign and funnel performance data to identify opportunities, make recommendations, and improve results. • Strong internal communication and cross-functional coordination skills • High attention to detail across audience logic, segmentation, QA, localization, and reporting • Working knowledge of HTML and CSS for email design and troubleshooting • Bonus points to have experience working with teams in different regions and localizing for different markets

🏖️ Benefits

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental Leave