Marketing Ops Specialist

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4 days ago

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GLOBALTALENT

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Recruitment • HR Tech • Artificial Intelligence

GLOBALTALENT is a leading human resources and employment management service provider in China, established in 2004. The company focuses on integrating the art of recruitment with technology, providing high-standard talent solutions. GLOBALTALENT helps Fortune 500 companies and rapidly growing businesses to identify, recruit, and hire top talent, thereby winning the talent acquisition game. With over 300 client partnerships and more than 3,000 successful projects, GLOBALTALENT is renowned as a reputable recruitment agency across Asia. Known for its professional expertise, GLOBALTALENT has developed an industry-leading knowledge management and talent tracking system that combines professional skills with AI technology to streamline the talent search process. The company's expertise spans various sectors including life sciences, pharmaceuticals, technology, finance, and consumer goods.

51 - 200 employees

Founded 10+

🎯 Recruiter

👥 HR Tech

🤖 Artificial Intelligence

📋 Description

• Own and optimize the HubSpot CRM (automation workflows, routing, segmentation, lead scoring, dashboards). • Build landing pages, emails, workflows, and automation sequences within HubSpot. • Implement and maintain conversion tracking (pixels, UTM parameters, GA4, form tracking, etc.). • Build reports and dashboards for KPIs: MQL→SQL conversion, demos, web traffic, pipeline velocity, campaign performance. • Monitor analytics using GA4, Semrush, and Microsoft Clarity to uncover insights and diagnose website issues (e.g., load speed, SEO blockers). • Collaborate on campaign setup (tracking, attribution, tagging) while the hiring manager leads strategy and messaging. • Support basic social media operations (posting cadence, simple content repurposing). • Collaborate on AI-driven content discoverability (AI search optimization, metadata, structured content). • Maintain clean marketing data, healthy sender reputation, and deliverability compliance (SPF/DKIM/DMARC). • Work closely with marketing leadership to refine processes and improve operational efficiency.

🎯 Requirements

• 2+ years in marketing operations, performance analytics, or CRM automation (B2B SaaS or tech preferred). • Hands-on experience with HubSpot (or similar CRM/automation platforms). • Strong understanding of conversion tracking, UTMs, attribution, and analytics fundamentals. • Comfortable working with HTML/CSS for formatting emails and landing pages. • Proficient with GA4, Semrush, and other web analytics tools. • Experience diagnosing SEO/website performance issues. • Exposure to paid media platforms (LinkedIn Ads, Google Ads, Reddit) is a plus, not a requirement. • Familiar with AI search optimization and AI tools for research/content. • Excellent communication, high attention to detail, and strong analytical mindset. • Self-directed, proactive, and comfortable working asynchronously. • German language skills (B2+) are a plus, not required.

🏖️ Benefits

• Global Work Exposure: Collaborate with dynamic, forward-thinking teams across international markets. • Competitive Compensation: Enjoy a highly competitive salary aligned with top industry standards. • Work–Life Balance: Benefit from 15 days of paid annual leave, plus option for flexible work arrangements. • Learning & Development: Access opportunities to build your skills and grow professionally through continuous learning initiatives. • Supportive Environment: Be part of an inclusive, high-performing culture that values collaboration, growth, and your unique perspective.