Senior Director, Paid Search

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🕒 May 6

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Go Fish

WebsiteLinkedInAll Job Openings

1 - 10 employees

📣 Marketing

📦 Logistics

🛍️ eCommerce

Marketing • Logistics • eCommerce

Go Fish is a full-service digital marketing agency that combines strategy, creative, media, and technology to drive measurable growth for brands. The firm specializes in SEO, AI-driven optimization (Generative Engine Optimization), paid media, social commerce (including TikTok Shop), digital PR, online reputation management, conversion optimization, and website design/development. Go Fish serves eCommerce and technology-focused clients and emphasizes AI-powered tools and analytics to streamline campaign execution and improve visibility across search, social, and emerging AI platforms.

📋 Description

• Define and evolve paid search strategy across clients, verticals, and teams • Ensure alignment between search initiatives and broader business and marketing goals • Establish frameworks for planning, testing, optimization, and measurement • Guide investment strategy, including budget allocation and prioritization • Oversee performance across a portfolio of accounts, ensuring goals are consistently met or exceeded • Identify and unlock opportunities for growth, efficiency, and scale • Build and implement scalable frameworks to solve complex performance challenges • Partner on upsell and new business opportunities to drive account and agency growth • Stay ahead of industry trends including automation, AI, and signal loss • Define how the team adapts to changes in the search and media landscape • Evaluate and implement new tools, technologies, and partnerships • Lead, mentor, and develop Managers, Sr. Managers, and Directors • Design team structures and ensure proper resourcing across accounts • Drive consistency in quality, performance, and execution across teams • Act as a senior strategic partner to key client stakeholders • Influence marketing strategy, investment decisions, and long-term planning • Connect paid search performance to broader business outcomes • Bring cross-channel perspectives and solutions to solve holistic marketing challenges

🎯 Requirements

• 8–10+ years of experience in paid search or performance marketing and agency experience • Deep expertise across Google Ads, Microsoft Ads, and modern search tactics • Proven ability to lead teams and manage performance across multiple accounts • Strong strategic thinking with a focus on business impact and growth • Experience navigating industry changes such as automation and privacy shifts • Excellent communication skills with experience presenting to senior stakeholders.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities