Brand Visual Designer

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Distributed Crafts

WebsiteLinkedInAll Job Openings

11 - 50 employees

🌐 Web 3

💳 Fintech

₿ Crypto

Web 3 • Fintech • Crypto

Distributed Crafts is a company focused on building a hybrid L2 solution that leverages the security of Bitcoin and the versatility of Ethereum. Its product, BOB, allows developers familiar with Ethereum's EVM to build on Bitcoin, aiming for fast market entry through best-in-class EVM tooling and key blockchain infrastructure. The BOB platform ensures security from Bitcoin's Proof of Work, while facilitating dual liquidity from both Bitcoin and Ethereum. This positions Distributed Crafts as a significant player in the DeFi space, offering tools and infrastructure for developers and projects seeking to benefit from the convergence of these major blockchain ecosystems.

📋 Description

• The Designer will be the creative backbone of the BOB Marketing team, responsible for shaping and protecting the visual identity of one of the most ambitious projects in the Bitcoin ecosystem. • This is a hands-on, maker role - you will own the BOB brand day-to-day, produce a high volume of polished assets, and collaborate directly with engineering and product teams to communicate technical ideas with clarity and visual impact. • The designer will report to the BOB Head of Marketing, who is based in the UAE, plus support the Social Media & Content Manager, based in Germany. • Own and evolve the BOB brand, ensuring consistency across every touchpoint - from social posts to investor decks. • Develop, maintain and enforce comprehensive BOB brand guidelines covering typography, colour, iconography, illustration style and design. • Act as the internal brand authority, reviewing and approving creative output from partners, ecosystem projects and third-party collaborators. • Conduct regular brand audits to identify inconsistencies and drive continuous improvement across all channels. • Build and maintain an efficient production engine to create a library of flexible, on-brand templates that scale across channels and campaigns. • Produce high-quality, production-ready assets for product launches, ecosystem partner announcements, technology updates and community campaigns. • Lead the creative concepting and execution of campaigns across awareness, acquisition and community activation. • Create animated explainer videos that break down BOB's technology for developer and consumer audiences. • Collaborate with the product and engineering teams to contribute design input on web pages, landing pages, developer documentation and product UI components.

🎯 Requirements

• Minimum 4 years of graphic design experience, with a strong portfolio demonstrating range across digital, social, motion and brand work • Demonstrable experience working in a fast-paced startup, tech, fintech or crypto environment - agency or in-house • Proven ability to work independently and take full ownership of creative projects from brief to delivery • Experience working cross-functionally with marketing, product and engineering stakeholders • Expert proficiency in the full Adobe Creative Suite - Illustrator, Photoshop, InDesign, After Effects, Premiere Pro • Strong working knowledge of Figma for web and product design collaboration • Demonstrated motion graphics and video editing skills, with a portfolio of animated and video work • Experience with AI-powered creative tools (Midjourney, Firefly, Runway, Stable Diffusion, Descript or equivalents) - this is a meaningful differentiator, not a nice-to-have • Strong typographic sensibility and command of layout, colour and visual hierarchy • Genuine interest in and understanding of blockchain technology, Bitcoin, Ethereum and the wider web3 ecosystem • Ability to absorb technically complex subject matter and translate it into clear, engaging visual communication • Familiarity with crypto-native design conventions and the visual language of the Bitcoin and Ethereum communities • Exceptional organisational skills and a systematic approach to asset management and project tracking • Excellent written and verbal communication skills in English - able to present creative rationale clearly to stakeholders • High attention to detail with a commitment to quality and consistency • Adaptable and comfortable with shifting priorities in a high-growth, fast-moving environment • Self-motivated and entrepreneurial - you bring ideas to the table, not just execution • Collaborative by nature, with experience building strong working relationships across disciplines • Product mindset with an eye for performance optimization (conversions rates, economic impact of decisions, and focus on product KPIs)

🏖️ Benefits

• Research-oriented team • Solve novel problems • Token options • Remote working • 30-day vacation • Allowance for a co-working space • Yearly retreat