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Head of Marketing

🔥 40 minutes ago

🌐 United Kingdom, South Africa, +4 more countries – Remote

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⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 15%

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Logo of GoGlobal

GoGlobal

51 - 200 employees

💼 Consulting

📦 Logistics

✈️ Travel

Consulting • Logistics • Travel

GoGlobal is a leading provider of global human resources management solutions, specializing in services such as global hiring, employee onboarding, payroll management, and compliance with international regulations. As an Employer of Record (EOR), GoGlobal allows businesses to hire and manage talent worldwide without the complexities and legal risks involved in international employment. Their platform enables clients to attract, hire, and retain the best talent while ensuring compliance with local labor laws across various countries. By offering expert HR consulting and support, GoGlobal helps companies expand globally, explore new markets, and manage transactions smoothly. The company is committed to providing comprehensive HR solutions that facilitate global business operations, making it easier for businesses to thrive internationally.

📋 Description

• Define and execute the global marketing vision, strategy, and annual operating plan aligned with company growth objectives • Drive demand generation and pipeline creation through integrated marketing campaigns and initiatives • Build, lead, and develop a high-performing marketing team focused on measurable business outcomes • Partner with Sales, Partnerships, Portfolio Manager, and Revenue Operations teams on go-to-market alignment • Develop brand awareness, market positioning, and thought leadership within target markets • Oversee content and thought leadership, events and sponsorships, digital marketing and paid advertising, SEO and AEO, marketing automation and lead nurturing, public relations, and promotional campaigns • Establish performance metrics and reporting frameworks for pipeline contribution, campaign effectiveness, and return on investment • Manage marketing budgets and resource allocation • Use data and market insights to improve performance and identify growth opportunities • Collaborate with executive leadership on long-term revenue planning and market expansion • Report to the Chief Revenue Officer

🎯 Requirements

• 10+ years of marketing experience, preferably in professional services, outsourced services, Employer of Record (EOR), workforce solutions, or other B2B industries • Proven experience developing and executing marketing strategies that generate measurable pipeline and revenue growth • Strong understanding of modern demand generation and performance marketing practices • Experience leading and scaling high-performing marketing teams in a global environment • Demonstrated success managing digital advertising, content marketing, events, SEO, and marketing automation • Strong commercial mindset connecting marketing activities to revenue outcomes • Excellent stakeholder management skills partnering across Sales, Revenue, and Executive Leadership teams • Data-driven approach with strong analytical and decision-making capabilities • Bachelor's degree or equivalent professional experience required • MBA, CIM, AMA, or similar professional marketing qualifications are advantageous • Certifications in digital marketing platforms such as Google Ads, HubSpot, or related technologies are desirable • Experience working in international B2B organizations is highly preferred

🏖️ Benefits

• Opportunity for all employees to become a partner and share in profits • Diverse, global, and supportive team • Sustainable-growth environment without VC or PE pressure • Career opportunities across international locations • Fully remote work, with hybrid options in some countries • Flexible work arrangements • Monthly financial transparency and access to company financials • Background and reference checks handled as part of the application process, where legally permissible

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