Principal Product Manager – AI

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September 24

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HighLevel

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SaaS • Marketing • B2B

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

201 - 500 employees

Founded 2018

☁️ SaaS

🤝 B2B

💰 Series A on 2021-11

📋 Description

• Define and articulate the vision and strategy for HighLevel’s AI product suite aligned with business objectives. • Shape the overall HighLevel AI strategy and serve as a thought leader with org-wide influence. • Identify market opportunities and translate them into product roadmaps grounded in user value, ethics, and market trends. • Own the end-to-end product lifecycle—from ideation and proof-of-concept to scaling and optimization. • Lead 0-to-1 initiatives and guide products through growth phases. • Ensure AI products are developed and deployed responsibly; incorporate principles of AI ethics, compliance, transparency, and fairness. • Collaborate with engineering, design, data, marketing, support, and GTM teams for seamless delivery and execution. • Conduct user research, interviews, and data analysis to gather insights and identify pain points. • Translate user needs into clear and actionable product requirements, user stories, and acceptance criteria. • Plan and execute product launches; create go-to-market strategies; coordinate marketing efforts; drive user adoption and engagement. • Regularly communicate product strategy, decisions, milestones, and insights to stakeholders and executives. • Define, measure, and track key product and business metrics to evaluate performance and inform future strategy; core KPIs: increase adoption of AI products and revenue. • Play a key role in IPO readiness by ensuring HighLevel’s AI strategy supports differentiation, scalability, and market positioning.

🎯 Requirements

• 10+ years of product management experience, with a proven track record in building and scaling AI-powered products. • Demonstrated success in leading 0-to-1 launches and driving iterative growth. • Deep familiarity with AI technologies such as LLMs, NLP, ML models, agent builders, and chat/voice bots. • Understanding of how AI integrates into SaaS environments and how SaaS ecosystems work. • SaaS background is highly recommended. • Strong track record in leading cross-functional teams in agile environments. • Excellent product sense, analytical skills, and communication capabilities. • Domain knowledge of AI technologies and their practical applications in SaaS workflows. • Strategic thinking with IPO readiness and growth orientation. • Analytical rigor and ability to use data and experimentation to inform decisions. • User-centric mindset and deep empathy for users. • Bias for action; operates with urgency, adapts quickly, and thrives in ambiguity. • Ethical leadership ensuring AI compliance and responsible innovation.

🏖️ Benefits

• Collaborative, driven, and remote-first culture. • Empowered to take ownership and drive outcomes. • Focused on building user value with speed and agility. • Continuous learning and innovation encouraged at all levels. • Be a key part of scaling one of the fastest-growing platforms in the AI + SaaS space.