Innovation Associate Manager

Job not on LinkedIn

October 24

❄️ Minnesota – Remote

Although this job is listed in Minnesota, this company may be open to hiring remote in other states.

⏰ Full Time

🟢 Junior

🟡 Mid-level

👔 Manager

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GoMacro

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eCommerce • Wellness • Retail

GoMacro is a company specializing in the production and sale of plant-based nutrition bars, known as MacroBars. Their products are 100% organic, vegan, gluten-free, kosher, and non-GMO, emphasizing sustainable and responsible sourcing and packaging. Founded as a mother-daughter-owned business, GoMacro is committed to environmental sustainability and is powered by 100% renewable energy. In addition to dietary certifications, GoMacro bars cater to various dietary needs such as low FODMAP and soy-free options. The company is dedicated to making a positive impact both on consumers’ health and the planet.

51 - 200 employees

Founded 2004

🛍️ eCommerce

🧘 Wellness

🛒 Retail

📋 Description

• Lead the development of GoMacro’s new product line vision and pipeline strategy—driving analysis, research, and executive alignment to ensure a balanced and growth-focused innovation roadmap • Oversee end-to-end innovation projects, from charter to post-launch evaluation, ensuring successful execution, timely delivery, and strong in-market performance • Guide consumer testing and experimentation to refine concepts and deliver meaningful, insight-driven solutions that resonate with our consumers • Partner closely with the project manager and cross-functional innovation team to harness collective expertise, creativity, and passion in bringing new ideas to life • Track and manage project budgets and timelines to ensure efficiency and accountability • Contribute to advancing GoMacro’s brand vision and deepening our understanding of the consumer to inform strategic decision-making

🎯 Requirements

• Proven success leading and launching new product innovation initiatives (4+ years) • Ability to challenge the status quo, think creatively, and drive new solutions with curiosity, agility, and persistence • Strong cross-functional leadership and communication skills; able to align and inspire teams across all levels • Experience assessing brands, markets, and consumer trends to identify strategic growth opportunities • Collaborative experience with finance and sales teams to build business cases, P&Ls, and volume forecasts • Proficiency managing projects through a stage-gate process and presenting to gain alignment and decisions • Deep understanding of consumer insights and behaviors with a service mindset toward identifying unmet needs • Skilled in agile, iterative consumer testing and learning to refine product concepts • Ability to conceptualize, prototype, and develop high-potential products into market-ready solutions • Demonstrated project and budget management skills with accountability to timelines and deliverables • Bachelor’s degree in entrepreneurship, marketing, strategy, product design, or related field; MBA or other relevant graduate degree preferred • Background in food and beverage (preferred); health and wellness industry experience welcomed

🏖️ Benefits

• Flexible work arrangements • Professional development