VP, Go-to-Market Strategy – Execution

🕒 May 13

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $217k - $463k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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GoodRx

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

⚕️ Healthcare Insurance

💊 Pharmaceuticals

👥 B2C

💰 $100M Private Equity Round on 2020-09

Healthcare Insurance • Pharmaceuticals • B2C

GoodRx is a company that helps consumers in the United States save money on their prescription medications. They provide a platform that allows users to compare drug prices and find the lowest costs at pharmacies in their area. GoodRx aims to make prescription medications more affordable for individuals by offering discounts and coupons.

📋 Description

• Define and lead the end-to-end go-to-market strategy for Pharma Solutions offerings. • Develop clear commercialization strategies for new and existing products. • Identify priority growth opportunities across pharmaceutical manufacturers, brands, advertising agencies, and market access stakeholders. • Ensure GTM strategies align with company revenue objectives and broader commercial priorities. • Lead the planning and execution of product and solution launches across the pharma portfolio. • Develop launch frameworks that include: Market readiness plans, Sales enablement materials, Messaging and positioning, Customer engagement strategies. • Establish repeatable GTM processes that allow the organization to efficiently bring new solutions to market. • Define and refine the value proposition and messaging for pharma solutions in partnership with marketing and product teams. • Drive collaboration across teams to ensure the organization operates with a cohesive commercial strategy and execution plan. • Establish operating rhythms and processes to support GTM planning, prioritization, and execution. • Serve as the cross-functional leader for go-to-market execution, ensuring alignment across: Sales, Product & Engineering, Marketing, Customer success, Sales Enablement & Market Activation. • Equip the sales organization with the tools and resources needed to effectively sell the company’s solutions. • Support strategic deals by helping position solutions and articulate value to pharmaceutical clients. • Develop sales enablement strategies including: Commercial playbooks, Competitive positioning, Customer narratives, Training and enablement resources. • Use market insights to guide GTM strategy, product prioritization, and commercial investments. • Monitor industry trends, competitive dynamics, and emerging opportunities within: Pharmaceutical commercialization, Market access innovation, Digital health engagement, Patient affordability and access solutions. • Define and track KPIs that measure the effectiveness of GTM strategies and commercial execution. • Analyze market adoption, program utilization, customer engagement, and commercial performance. • Continuously refine GTM strategies based on performance insights and evolving market needs.

🎯 Requirements

• 12+ years of experience in commercial strategy, go-to-market leadership, or product commercialization • Experience working with pharmaceutical manufacturers, digital health platforms, or healthcare technology companies • Demonstrated success launching and scaling B2B healthcare or pharma solutions • Strong understanding of pharmaceutical market access, commercialization, and brand strategy • Proven ability to lead cross-functional initiatives across product, marketing, and sales teams • Excellent executive communication and stakeholder management skills.

🏖️ Benefits

• medical, dental, and vision insurance • 401(k) with a company match • ESPP • unlimited vacation • 13 paid holidays • 72 hours of sick leave • mental wellness and financial wellness programs • fertility benefits • generous parental leave • pet insurance • supplemental life insurance for you and your dependents • company-paid short-term and long-term disability