Demand Generation Manager

November 20

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GoodShip

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Transport • Logistics • SaaS

GoodShip is an all-in-one platform for freight orchestration and procurement. It provides comprehensive tools and data to manage and optimize transportation networks, featuring functionalities for transportation procurement, analytics, carrier management, and collaboration. With capabilities that include AI-powered bid analysis, actionable recommendations, self-service portals for carriers, and detailed analytics, GoodShip helps reduce costs and improve service efficiency in logistics operations. It serves companies by enhancing data visibility, simplifying procurement processes, and facilitating better collaboration among transportation stakeholders.

2 - 10 employees

🚗 Transport

☁️ SaaS

📋 Description

• Develop and execute a demand generation strategy across paid, owned, and earned channels. • Launch and optimize paid media campaigns (search, social, display, retargeting) to drive qualified leads efficiently. • Design retargeting, nurture and content syndication programs to re-engage high-intent audiences and convert them. • Launch, measure, and test an ABM pilot focused on high-value prospects, collaborating closely with the Sales team on target account selection, strategy, and execution. • Explore and test new acquisition channels and campaign formats to scale lead generation. • Lead SEO and AEO efforts to grow organic traffic, enhance search visibility, and improve inbound conversion quality. • Analyze search and site performance, and optimize site structure and content to improve discoverability and conversion. • Contribute significantly to marketing automation workflows, lead scoring, nurture programs and dashboards in HubSpot, working alongside other owners of HubSpot and our tech stack. • Build and maintain landing pages and microsites using Webflow to support campaigns and optimize conversion performance. • Measure and optimize campaign performance across all channels using data-driven insights. • Report on core metrics — pipeline contribution, MQL volume, CAC efficiency, and ROI — and partner with leadership to act on these insights. • Work closely with the team to develop integrated, multi-channel campaigns and ensure alignment to business goals. • Continuously test new strategies, tools, creative approaches and campaign tactics to optimize lead quality and conversion rates across the funnel.

🎯 Requirements

• 6–8 years of experience in B2B SaaS marketing, responsible for demand generation or growth marketing in a startup or high-growth environment. • Proven success marketing to enterprise-level customers, with measurable pipeline and growth results. • Hands-on experience with HubSpot (automation, workflows, reporting) and Webflow (landing page creation and optimization). • Deep understanding of paid media, SEO/AEO, retargeting, content syndication, acquisition channels, analytics and attribution. • Analytical, data-driven mindset; comfortable making strategic decisions based on performance metrics. • Excellent project management skills and ability to prioritize and execute quickly in a solo or small-team role. • Experience in logistics, transportation or supply-chain technology is a plus. • Excellent communication and presentation skills.

🏖️ Benefits

• Competitive salary and meaningful equity in GoodShip • 100% employer-paid health benefits • Unlimited PTO • Winter break the week of December holidays • Fully remote work environment (Seattle-region preferred) • Destination team off-sites