Lead Generation and Growth Specialist

🔥 4 minutes ago

🇪🇺 Europe – Remote

⏰ Full Time

🟠 Senior

🎣 Lead Generation

👻 Ghost score 15%

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GoodsTag

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

☁️ SaaS

🤝 B2B

🏭 Manufacturing

💰 Angel (individual) on 2017-05

SaaS • B2B • Manufacturing

GoodsTag is a software platform provider that helps manufacturers and brands create, publish and manage Digital Product Passports (DPPs) and connected product experiences. Its platform centralizes product identity, supplier and production data, supports GS1 Digital Links and QR/NFC/RFID tags, provides track & trace, packaging compliance (PPWR) and circularity features, and connects to ERP/MES/PLM systems for regulatory readiness and consumer-facing mobile experiences. GoodsTag is positioned as a compliance- and traceability-focused SaaS solution to prepare customers for EU regulations such as the Battery Passport (mandatory Feb 2027) and emerging steel and cement rules.

📋 Description

• Manage and continuously improve lead generation across LinkedIn, cold email, events, Google Ads and new acquisition channels • Manage LinkedIn company and contact targeting, outreach automation and campaign optimization • Handle first prospect exchanges and move qualified contacts toward meetings • Build and enrich prospect lists and create segmented cold-email campaigns • Test messaging and develop multichannel LinkedIn and email sequences • Identify event companies and participants, run invitation campaigns, generate pre-event meetings and manage post-event follow-up • Manage and optimize Google Ads search campaigns, keywords, landing pages and conversions • Identify and test new acquisition methods, including AI-assisted outreach, ChatGPT advertising, webinars, partnerships, industry databases, intent-based prospecting and automation tools • Analyze the funnel from market and target companies through decision-makers, messaging, channels, conversations, meetings and sales opportunities • Use results to improve the scalable lead-generation engine

🎯 Requirements

• Minimum 2 years of hands-on practical experience in B2B lead generation, growth or outbound sales development • Experience with several of: LinkedIn automation; cold-email tools; Apollo or other prospecting/data tools; HubSpot or similar CRM; AI-assisted prospecting and personalization • Comfortable communicating directly with B2B prospects, including senior decision-makers • Excellent written English • German, French, Italian or other European languages are an advantage • Open to experienced students; practical experience matters more than a degree

🏖️ Benefits

• Work 100% remotely from anywhere in Europe • Flexible full-time or part-time arrangements • Significant autonomy and freedom to experiment • Modern tech stack and AI tools, including Apollo and HubSpot • Opportunity to shape a scalable lead-generation engine • Professional and commercial growth in a rapidly growing market • Result-oriented culture focused on meaningful conversations and sales opportunities

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