Director, Paid Search

🕒 July 1

🏄 California – Remote

🏄 California – Remote

💵 $130k - $140k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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GR0

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

🤝 B2B

Marketing • B2B

GR0 is in the business of helping businesses achieve their goals through effective online marketing strategies. With a focus on delivering results that matter, GR0 empowers companies to build powerful online brands. They offer a comprehensive range of services including SEO, content writing, influencer marketing, affiliate marketing, email marketing, SMS marketing, performance PR, and Google Ads, catering to businesses at any stage of their development process. Their dedicated team collaborates closely with clients to integrate seamlessly into their marketing strategies and enhance brand visibility and performance.

📋 Description

• Own client outcomes. You're the senior voice across the team's portfolio, leading strategic discussions, overseeing complex campaigns and budgets for exceptional ROI, and stepping in directly on high-value accounts and escalations. • Drive the strategy. Develop tailored paid search programs, optimize relentlessly across platforms, and bring new tools, trends, and ideas to the table before the market catches on. • Grow the business. Lead pitches as the subject-matter expert, deliver audits for prospects, hunt for upsells inside existing accounts, and negotiate contracts that work for the client and the agency. • Build the team. Run weekly 1:1s that actually coach, lead performance and career conversations, own hiring and onboarding, and surface retention risks early. • Own the numbers. Manage your department P&L (revenue, headcount, tooling, margin), review it monthly with Finance, and know exactly which accounts are profitable and which aren't. • Raise the bar operationally. Maintain SOPs and QA, plan capacity ahead of crunch, and bring data and recommendations (not just updates) to the leadership table.

🎯 Requirements

• 5+ years of hands-on SEO experience, including 2+ years managing people, with agency experience that's non-negotiable. • Deep SEM expertise across Google Ads and Microsoft Ads, with advanced, data-driven optimization chops. • A track record of client retention, revenue growth, and escalation recovery. • Financial acumen: you've managed a team P&L and influenced profitability. • Proven leadership of high-performing teams, including remote or offshore contributors. • Experience with D2C brands and performance-driven marketing. • An entrepreneurial streak: you've launched new initiatives inside a structured org.

🏖️ Benefits

• Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families. • Wi-Fi Reimbursement - All employees receive a monthly reimbursement to help cover internet expenses while working. • Unlimited PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it. • Paid Holidays - Take time to celebrate and rejuvenate with 13 fully paid holidays throughout the year. • Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.