Performance Marketing Lead, Paid Social, Display & Video

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November 26

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Grammarly

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Artificial Intelligence • SaaS • Education

Grammarly is a powerful AI-based writing assistant that helps individuals and businesses enhance their writing by providing grammar and style suggestions. It offers a range of tools including a grammar checker, plagiarism checker, AI detector, paraphrasing tool, and citation generator. Grammarly integrates seamlessly with multiple platforms, including desktop and mobile applications, browser extensions, and widely-used workplace tools like Slack, Outlook, and Notion. With a focus on security and privacy, Grammarly ensures that user data is protected while improving writing productivity. The company supports various team sizes, offering tailored solutions for enterprise clients, education institutions, and individual users. Grammarly's AI-driven technology provides personalized suggestions to improve writing style and effectiveness, making it trusted by millions of users globally.

501 - 1000 employees

Founded 2009

🤖 Artificial Intelligence

☁️ SaaS

📚 Education

💰 $200M Private Equity Round on 2021-11

📋 Description

• Manage and mentor 2–3 channel specialists, providing coaching on both channel strategy and career development while remaining a hands-on partner in day-to-day decisions. • Lead performance strategy and guide on execution across Paid Social, Display, and Video to drive self-serve growth on both desktop and mobile. • Own the mobile acquisition strategy for visual channels, including measurement, optimization, and experimentation across app campaigns and mobile inventory. • Build and maintain a data-driven creative testing framework that connects creative concepts to performance outcomes (CAC, LTV, incrementality). • Develop a unified cross-channel roadmap that aligns testing, budgeting, and learnings across Paid Social, Display, and YouTube. • Partner with Data Science, Product, Engineering, Creative, and Product Marketing to design experiments, improve attribution and reporting, and translate insights into better creative and channel strategies. • Monitor and communicate channel performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, and incrementality goals.

🎯 Requirements

• Has 6–8+ years of experience in digital/performance marketing, with deep expertise in Paid Social, Display, and Video across desktop and mobile. • Proven experience in mobile acquisition and measurement (e.g., app campaigns, MMPs, SKAN, mobile attribution, creative optimization for app growth). • Demonstrated ability to connect creative, data, and channel strategy to drive measurable business outcomes (LTV/CAC, CPA, incrementality). • Experience managing and developing a small team, including coaching, feedback, and performance guidance. • Comfortable as a working manager—able to zoom into platform details, performance diagnostics, and experiment design while owning long-term strategy. • Strong analytical skills with a track record of using data to guide decision-making; familiarity with SQL, experimentation frameworks, and incrementality testing is a plus. • Hands-on experience with major performance platforms (Meta, TikTok, YouTube) and working with external partners, vendors, and creative agencies. • Highly collaborative, with experience partnering cross-functionally with Creative, Product Marketing, Data Science, Product, and Engineering. • Values a data-driven, experiment-oriented working style, embraces continuous improvement, and aligns with our MOVE statements and culture.

🏖️ Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits) • Disability and life insurance options • 401(k) and RRSP matching • Paid parental leave • 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time • Generous stipends (including those for caregiving, pet care, wellness, your home office, and more) • Annual professional development budget and opportunities