Marketing Manager

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Granicus

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Government • SaaS • Compliance

Granicus is a company focused on transforming the way governments interact with their constituents through digital services and technology solutions. It provides the Government Experience Cloud to improve service delivery, community engagement, and operational efficiency across local, state, and federal governments. Granicus offers tools for agenda and meeting management, digital communication and engagement, public records management, and more, all designed to enhance customer experience and foster transparent and equitable interactions between governments and the people they serve.

501 - 1000 employees

Founded 1999

🏛️ Government

☁️ SaaS

📋 Compliance

📋 Description

• Perform continuous market research to identify trends and challenges within the market to inform thought leadership and sales campaign messaging across government and destination segments • Provide strategy and execution for the market, including working with the ANZ sales teams and other leaders to create and execute marketing plans • Analyse the ANZ public sector market, our customers, buyers and competitors and identify actionable insights and priorities to maximise our success • Generate leads that turn into opportunities and pipeline for the ANZ sales team • Own, analyse and communicate the strategy, execution and metrics of the demand generation funnel, including inquiries, MQLs, SALs, SQLs and pipeline. • Create, develop, implement and optimise full-funnel, integrated demand generation campaigns using best practice approaches • Write and communicate market messages in a variety of media: eBooks, whitepapers, webinars, infographics, advertisements, email and more • Work with the sales organisation to drive upcoming marketing campaigns and gather feedback on programme performance and sales needs • Coordinate with the Business Development Team to monitor campaign efficacy and optimise inbound and outbound sales to support the business in lead generation and pipeline creation • Undertake data sourcing and cleansing to support campaign activities within appropriate process frameworks • Develop product positioning and messaging that differentiates our products in the market • Plan the launch of new products and releases and manage the cross-functional implementation of the plan • Develop product and solution-oriented content including positioning, pitch decks, other sales-facing materials, website content, videos, blogs, and webinars • Perform competitive research to profile our key competitors • Work closely with the Marketing Team to develop product-specific demand generation in close coordination with existing verticals and thought leadership campaigns • Plan and coordinate the priorities and support required from global product marketing, content, digital marketing and design teams • Support the wider global Granicus marketing team in defining full-funnel content marketing strategies spanning long-form documents (eBooks, whitepapers), blogs, events, tradeshows, user groups, webinars, infographics, videos, etc. in integrated campaigns, leading to revenue growth • Develop Account-Based Marketing strategy and execution for priority accounts • Drive partner strategy to identify and drive demand generation and funnel building activities that drive pipeline • Perform other relevant duties as required

🎯 Requirements

• Degree in marketing, business, government, or a relevant field • 3+ years of experience of marketing within a SaaS company in the ANZ • Public sector marketing experience is preferred • An enthusiastic, high-energy self-starter who leads by example and can execute marketing strategy and plans with minimal oversight and direction • Strong writing and communication skills • Experience working directly with sales teams to support their goals and initiatives • Exceptional interpersonal skills to build internal and external relationships across a global organisation • Ability to thrive in a lean, self-propelling, proactive environment • Commitment to diversity of thought and consideration of different ideas • Continuously adapt to changing priorities and business needs, bringing creativity and resilience to every challenge. • Embrace a no-task-too-small mindset—whether it’s writing copy, coordinating events, or analysing campaign performance. • Be a self-starter who can independently manage projects while also contributing as a team player. • Collaborate across departments to ensure marketing efforts align with business goals and sales needs. • Lead and execute a wide range of marketing initiatives, from strategic planning to hands-on campaign delivery. • A strong communicator with excellent writing skills and a passion for storytelling. • Comfortable working in a lean, fast-paced environment where priorities can shift quickly. • A low-ego collaborator who values teamwork and is happy to pitch in wherever needed. • A doer who enjoys both strategy and execution and takes pride in seeing projects through from start to finish. • A marketing generalist with 3+ years of experience in SaaS marketing, ideally in the ANZ.

🏖️ Benefits

• This is a remote working role. • Quarterly "unplug" days, a paid day off from the company to relax and recharge. • The opportunity to work with an established, global GovTech leader with a unique value proposition and platform offering.