Senior Director, Destination Experience

November 8

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Granicus

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Government • SaaS • Compliance

Granicus is a company focused on transforming the way governments interact with their constituents through digital services and technology solutions. It provides the Government Experience Cloud to improve service delivery, community engagement, and operational efficiency across local, state, and federal governments. Granicus offers tools for agenda and meeting management, digital communication and engagement, public records management, and more, all designed to enhance customer experience and foster transparent and equitable interactions between governments and the people they serve.

501 - 1000 employees

Founded 1999

🏛️ Government

☁️ SaaS

📋 Compliance

📋 Description

• Define and execute a clear vision for destination digital experience strategy aligned with organizational goals. • Serve as a thought leader and strategic partner to customers, influencing executive-level decision-making. • Lead business development efforts, including go-to-market strategies, customer pitches, and proposal development. • Represent the company at industry events, conferences, and customer engagements. • Partner with GXG leadership, GTM, Product, and Customer Success teams to expand market share and revenue. • Develop new offerings based on industry trends, client feedback, and emerging technologies. • Build and maintain strong customer relationships, ensuring high satisfaction and retention. • Lead the creation and execution of multi-channel digital engagement strategies across web, mobile, email, social, and paid media. • Translate customer insights into actionable digital strategies, including personas, customer journeys, and messaging frameworks. • Partner with Product leadership to leverage customer insights to inform product roadmap priorities. • Oversee the integration of digital tools, CRM systems, and analytics platforms to optimize client outcomes. • Stay current with digital trends and technologies, applying them to enhance customer strategies. • Drive innovation in digital content, campaign execution, and multichannel experience design. • Connect SEO strategies with AI optimization approaches to ensure visibility and relevance in evolving search environments. • Develop and advocate for new performance metrics that reflect the realities of zero-click AI search results and conversational interfaces. • Collaborate with internal teams and external partners to deliver cohesive and impactful digital programs.

🎯 Requirements

• Bachelor’s degree required; Master’s degree or MBA preferred. • 10+ years of experience in destination marketing, travel, hospitality, digital strategy, or consulting. • Proven leadership experience managing cross-functional teams and client relationships. • 5+ years of experience engaging with C-Suite leaders to drive strategic initiatives. • Deep expertise in digital marketing channels including SEO, PPC, display, mobile, email, and social media. • Strong understanding of CRM systems, forecasting models, and analytics platforms. • Experience with leisure, tourism, and event marketing for destinations preferred. • Exceptional communication, presentation, and facilitation skills. • Strong analytical, organizational, and project management capabilities. • Ability to travel 25–50% for customer meetings, industry events, and speaking engagements. • Perform other duties as assigned.

🏖️ Benefits

• Flexible Time Off – Take the time you need to rest, recharge, and live your life. • Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health. • Work From Home Reimbursement – Support a productive home office environment. • Multiple Health Plan Options – Including a 100% employer-paid plan. • Employer HSA Contributions – When enrolled in a High-Deductible Health Plan. • Fitness Reimbursement Program – Stay active, your way. • On-Demand Mental Health Support – Access to Headspace and other wellness tools. • Paid Parental Leave – For both birthing and non-birthing parents. • Traditional & Roth 401(k) – With a generous company match. • Life & AD&D Insurance – 100% employer-paid coverage for peace of mind. • Online Learning Platforms – Fuel your professional development. • Competitive Salary & Bonuses – Your contributions are valued and rewarded.