Demand Generation Manager, Marketing Automation Specialist

Job not on LinkedIn

November 9

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Grazitti Interactive

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Artificial Intelligence • B2B • Enterprise

Grazitti Interactive is a global digital services and consulting firm that helps businesses modernize and grow through AI-driven solutions, marketing automation, cloud (notably Salesforce and Microsoft) implementations, data science and analytics, web and mobile development, and community platform services. The company builds integrations, custom applications, and productized connectors, and provides consulting, implementation, migration, and managed services primarily for enterprise clients and marketing/CRM teams.

1001 - 5000 employees

Founded 2008

🤖 Artificial Intelligence

🤝 B2B

🏢 Enterprise

📋 Description

• Responsible for managing the marketing automation platform and leveraging its capabilities. • Work closely with designers, developers, and project managers. • Implement all programmatic and operational initiatives through the marketing automation platform. • Manage email marketing program development, including segmentation, testing, and deployment. • Maintain Marketing Automation integration with CRM and assist in additional platform integrations. • Analyze campaign performance metrics and distribute findings to the marketing team. • Define KPIs, create reports, and recommend continuous campaign improvements. • Conduct A/B testing to enhance productivity and program ROI. • Support marketing operations initiatives in Marketo and Salesforce.

🎯 Requirements

• Around 4+ years of relevant experience. • Proven years of marketing automation experience. • Expert knowledge of database management concepts and best practices. • Strong working knowledge of Salesforce.com. • Experience with Marketo Revenue Cycle Model, or Revenue Cycle Explorer preferred. • Must have superior communication skills, both written and verbal. • Must be highly organized and self-motivated with a sense of urgency. • Strong independent project management skills. • Capable of handling multiple tasks with competing priorities under minimal supervision. • Able to think critically and exercise independent judgment and discretion. • Excellent attention to detail.