Omnichannel Search Director

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🔴 Lead

👔 Director

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Greenpark

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

☁️ SaaS

Marketing • Digital Marketing • SaaS

Greenpark is a leading digital content agency that specializes in creating needs-led content for omnichannel search and social media channels. The company partners with some of the world’s biggest brands, including Kimberly Clark, Campari Group, Unilever, and Sanofi, to build authentic and lasting connections with their audiences. Operating globally with offices in cities like São Paulo, London, Singapore, and Jakarta, Greenpark excels in leveraging SEO, generative AI, and digital marketing strategies to enhance brand performance and consumer engagement. Notable achievements include awards in search marketing and collaborations in the beauty, healthcare, and technology sectors.

📋 Description

• Manage a group of managers and, through them, search strategists and specialists • Develop team capabilities and career paths • Set the direction for organic search and broaden the team into an omnichannel remit • Train the team in AI search and create training materials and playbooks • Build scalable processes across audits, strategy, activation, measurement, and optimisation • Contribute to hiring and agency-wide direction • Shape AI visibility and Generative Engine Optimisation practices • Build AI visibility measurement covering prompt sets, share of voice, cited sources, sentiment, and answer accuracy • Connect AI visibility to traffic quality, consideration, and revenue • Establish standards for entity and knowledge graph work, structured data, content structure, and source authority • Run evidence-based tests and select monitoring tools • Lead search strategy across key accounts and translate marketing objectives into actionable search plans • Build frameworks across markets and languages • Integrate organic search with content, paid media, insights, influencer, editorial, and creative teams • Own forecasting, opportunity sizing, KPIs, and performance monitoring • Maintain quality standards across technical SEO, content strategy, and AI visibility • Set enterprise technical SEO standards covering architecture, crawl and render, Core Web Vitals, hreflang, internationalisation, migrations, and complex CMS estates • Use first-party data, search demand, and conversational queries to guide content • Report transparently on organic revenue, qualified traffic, visibility, AI presence, and measurement gaps • Contribute to thought leadership, pitches, new business, and client workshops • Serve as senior client contact on search strategy and industry direction • Work with the Head of Omnichannel Search to grow the organic and AI visibility offer across regions

🎯 Requirements

• Around seven years in organic search • Two or three years leading people, ideally including managing other managers • Agency experience helpful; strong in-house background considered • Enterprise and multi-market SEO experience across technical and content SEO • Experience with complicated sites, multiple languages, and migrations • Hands-on experience with AI visibility, including building or running measurement • Experience managing and developing people through change • Analytical and commercially minded • Confident defending recommendations to unsold stakeholders • Experience with Search Console, GA4, Screaming Frog, Semrush or Ahrefs, log file analysis, and at least one AI visibility platform • Strong senior stakeholder skills • Ability to explain complex subjects simply • Curiosity about generative search and using AI to improve team effectiveness • Alignment with Greenpark values: We Strive, Acting Together, With Kindness • Openness, respect, innovation, and teamwork

🏖️ Benefits

• 25 days of holidays per year + UK bank holidays and your birthday off • Christmas Closure (extra days on top of holiday allowance) • Monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify) • Private pension • Private healthcare insurance • VDU Eye Tests • Employee Assistance Programme (EAP) • Wellness and peer recognition initiatives, including On The Spot Awards and Value Champion Awards • LinkedIn Learning access • Major annual social events and additional ad-hoc events • Enhanced maternity/paternity leave allowances • Work from abroad for up to 4 weeks per year • Yearly Calm subscription