Digital Graphic Designer

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November 21

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Groundfloor Finance

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Fintech • Real Estate • Finance

Groundfloor Finance is a financial technology company that specializes in fractional real estate investing. The platform enables both accredited and non-accredited investors to participate in real estate debt investments with a low minimum investment of $100. Groundfloor provides an automatic investing system designed to offer high yields with short-term, collateralized debt backed by real estate. This set-it-and-forget-it model allows for portfolio diversification and passive income generation. Groundfloor caters to investors looking for alternatives to traditional stock market investments and seeks to offer a stable asset class with historic returns ranging from 8% to 15%. By bypassing traditional banks, Groundfloor empowers investors to make better real estate investment decisions with increased control over their portfolios, supporting both personal wealth growth and retirement planning.

51 - 200 employees

Founded 2013

💳 Fintech

🏠 Real Estate

💸 Finance

📋 Description

• Design paid display ads and banner campaigns across multiple sizes and formats (Google Display Network, programmatic, retargeting) with multiple creative variations for A/B testing. • Create high-converting email templates and campaigns that drive engagement and conversions, optimized for mobile and desktop viewing.. • Design targeted landing pages that align with ad campaigns and drive conversion, collaborating with developers to ensure seamless implementation. • Produce social media ad creative for Meta (Facebook/Instagram), LinkedIn, and other platforms—static and carousel formats optimized for each channel's best practices. • Develop multiple A/B test variations of ads, emails, and landing pages to test different headlines, visuals, CTAs, and layouts. • Partner closely with the Growth Marketing team to understand campaign objectives, target audiences, and key messages, translating strategy into compelling visual storytelling. • Review performance data on your designs (CTR, conversion rates, engagement metrics) and iterate to improve results. • Build and maintain design systems, component libraries, and templates that enable rapid asset production while maintaining brand consistency. • Ensure all marketing assets meet brand guidelines while being optimized for conversion and channel-specific requirements. • Adapt quickly to new campaign priorities, tight deadlines, and evolving creative needs as the marketing team tests and scales different channels.

🎯 Requirements

• 5+ years of experience in digital design, with a strong portfolio showcasing paid advertising creative, email design, landing pages, and social media ads. • Proven ability to create and concept multiple design variations rapidly for A/B testing and campaign optimization. • Strong understanding of conversion-focused design principles and how to optimize visuals for customer acquisition. • Expert proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign). • Experience designing for major digital advertising platforms: Google Display Network, Meta Ads Manager (Facebook/Instagram), LinkedIn Campaign Manager. • Strong responsive design skills with experience creating assets optimized for mobile, tablet, and desktop. • Data-driven mindset with ability to interpret performance metrics and use insights to improve creative performance.

🏖️ Benefits

• We value our employees’ time, efforts, and ambitions. Our commitment to your success is reflected in competitive compensation and an extensive benefits package that goes beyond the basics. We cover 70% of monthly medical, dental, and vision premiums, making benefits options truly affordable. • You’ll also enjoy paid time off, stipends for remote work (home office setup, cell phone, and learning & development), and flexible work arrangements, including both remote and hybrid opportunities. • At Groundfloor, there’s ample room for growth and upward mobility. We encourage career development and reward strong performance, with the potential for equity for high-impact candidates. • Our collaborative and creative environment empowers every employee to contribute meaningfully to our processes, decisions, planning, and culture ensuring that your voice is heard and your work makes a real difference. • We are proud to be an equal opportunity employer* All qualified applicants will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.