Senior Content Strategist

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October 30

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Groundfloor Finance

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Fintech • Real Estate • Finance

Groundfloor Finance is a financial technology company that specializes in fractional real estate investing. The platform enables both accredited and non-accredited investors to participate in real estate debt investments with a low minimum investment of $100. Groundfloor provides an automatic investing system designed to offer high yields with short-term, collateralized debt backed by real estate. This set-it-and-forget-it model allows for portfolio diversification and passive income generation. Groundfloor caters to investors looking for alternatives to traditional stock market investments and seeks to offer a stable asset class with historic returns ranging from 8% to 15%. By bypassing traditional banks, Groundfloor empowers investors to make better real estate investment decisions with increased control over their portfolios, supporting both personal wealth growth and retirement planning.

51 - 200 employees

Founded 2013

💳 Fintech

🏠 Real Estate

💸 Finance

📋 Description

• Develop our investor education framework and editorial roadmap to help everyday investors understand private credit and our products. • Create clear, differentiated messaging that builds trust and sets us apart. • Design and execute lifecycle email campaigns in HubSpot. • Test, analyze, and optimize everything for engagement and conversion. • Write and oversee educational articles, conversion-focused landing pages, and campaign assets that drive awareness and action. • Partner with design and compliance to keep content both engaging and compliant. • Track what’s working. Open rates, CTRs, conversion rates, and organic traffic. • Use insights to refine our strategy and increase ROI.

🎯 Requirements

• 5-7 years of strategic content or lifecycle marketing experience, ideally in fintech, investing, or financial services. • Proven success owning and scaling content and email strategies from planning to performance reporting. • Deep HubSpot expertise: Campaigns, workflows, automation, segmentation, and analytics. • Strong writing skills! You can explain complex ideas clearly and compellingly. • Hands on SEO and optimization experience using tools like SEMrush or Ahrefs. • Data-driven mindset with an eye for experimentation and continuous improvement. • Comfortable working independently, prioritizing, and delivering on deadlines.

🏖️ Benefits

• We cover 70% of monthly medical, dental, and vision premiums, making benefits options truly affordable. • You’ll also enjoy paid time off. • Stipends for remote work (home office setup, cell phone, and learning & development). • Flexible work arrangements, including both remote and hybrid opportunities. • Ample room for growth and upward mobility. • We encourage career development and reward strong performance, with the potential for equity for high-impact candidates. • Our collaborative and creative environment empowers every employee to contribute meaningfully to our processes, decisions, planning, and culture ensuring that your voice is heard and your work makes a real difference.