Senior Growth Marketing Manager

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October 31

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Groundfloor Finance

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Fintech • Real Estate • Finance

Groundfloor Finance is a financial technology company that specializes in fractional real estate investing. The platform enables both accredited and non-accredited investors to participate in real estate debt investments with a low minimum investment of $100. Groundfloor provides an automatic investing system designed to offer high yields with short-term, collateralized debt backed by real estate. This set-it-and-forget-it model allows for portfolio diversification and passive income generation. Groundfloor caters to investors looking for alternatives to traditional stock market investments and seeks to offer a stable asset class with historic returns ranging from 8% to 15%. By bypassing traditional banks, Groundfloor empowers investors to make better real estate investment decisions with increased control over their portfolios, supporting both personal wealth growth and retirement planning.

51 - 200 employees

Founded 2013

💳 Fintech

🏠 Real Estate

💸 Finance

📋 Description

• Execute high-impact initiative to drive brand awareness and customer acquisition. • Command the realms of Paid Media, Customer Acquisition, and Growth Experimentation. • Improve funnels from lead to onboarding while product owns onboarding to customer conversion. • Utilize growth hacking techniques to identify and test new channels. • Plan and execute marketing efforts that drive customer acquisition, onboarding, and engagement. • Build and maintain analytics infrastructure: dashboards, UTM tracking, conversion tracking, and attribution models. • Drive an ambitious cross-platform roadmap to maximize brand awareness and customer acquisitions. • Design and inform new A/B testing optimization strategies, measurement frameworks, creative, landing experiences, and other initiatives.

🎯 Requirements

• 7+ years leading growth marketing strategy across multiple acquisition channels (paid media, SEO, email, content, partnerships) • 3+ years in Fintech and/or Financial Industry/ Alternative Investments. • Experience with A/B testing, SEO, marketing automation, analytics platforms, and managing multiple paid campaigns. • Proven track record of scaling demand generation programs efficiently. • Deep understanding of the full demand generation funnel—from awareness to conversion. • Expert-level proficiency in GA4: setting up conversion tracking, building dashboards, implementing UTM parameters, and establishing attribution models.

🏖️ Benefits

• We cover 70% of monthly medical, dental, and vision premiums • Paid time off • Stipends for remote work (home office setup, cell phone, and learning & development) • Flexible work arrangements, including both remote and hybrid opportunities. • Room for growth and upward mobility • Career development and reward strong performance • Potential for equity for high-impact candidates. • Collaborative and creative environment