Senior Performance Marketing Manager

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Groundfloor Finance

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Fintech • Real Estate • Finance

Groundfloor Finance is a financial technology company that specializes in fractional real estate investing. The platform enables both accredited and non-accredited investors to participate in real estate debt investments with a low minimum investment of $100. Groundfloor provides an automatic investing system designed to offer high yields with short-term, collateralized debt backed by real estate. This set-it-and-forget-it model allows for portfolio diversification and passive income generation. Groundfloor caters to investors looking for alternatives to traditional stock market investments and seeks to offer a stable asset class with historic returns ranging from 8% to 15%. By bypassing traditional banks, Groundfloor empowers investors to make better real estate investment decisions with increased control over their portfolios, supporting both personal wealth growth and retirement planning.

51 - 200 employees

Founded 2013

💳 Fintech

🏠 Real Estate

💸 Finance

📋 Description

• You will be the go-to resource to grow our user base and brand awareness. • Command the realms of Paid Media, Customer Acquisition, and Growth Experimentation to achieve new customer revenue objectives. • You own the performance marketing engine: personally executing paid campaigns across Google Ads, Meta, and LinkedIn—setting up targeting, optimizing bid strategies, analyzing performance daily, and partnering with our creative team to develop and test ad variations that exceed target goals. • Utilize growth hacking techniques to identify and test new channels and tactics that can lead to significant user growth. • You expand acquisition channels strategically: establishing affiliate partnerships, negotiating terms, implementing tracking, and working with our partnerships team to scale what works while cutting what doesn't. • Build and maintain analytics infrastructure: dashboards, UTM tracking, conversion tracking, and attribution models to measure campaign performance. • You are fluent across the full spectrum of digital marketing channels (paid search and social, SEO/SEM, email and lifecycle marketing, ABM) with hands-on experience personally building, launching, and optimizing multi-channel campaigns without relying solely on agencies or vendors. • Drive an ambitious cross-platform roadmap to maximize Groundfloor brand awareness, customer acquisitions, lifetime value (LTV), and optimized acquisition cost (CAC, CPA). • Design and inform new A/B test optimization strategies, measurement frameworks, creative, landing experiences, and other game-changing program initiatives.

🎯 Requirements

• 7+ years leading performance/growth marketing strategy across multiple acquisition channels (paid media, SEO, email, content, partnerships), with proven ability to build analytics infrastructure, establish tracking and attribution, and drive continuous optimization to improve conversion rates and reduce CAC. • 3+ years in Fintech and/or Financial Industry/Alternative Investments. • Experience with channel testing, SEO, marketing automation, analytics platforms, and managing multiple paid campaigns. • Proven track record of scaling demand generation programs efficiently—using data analytics to identify what works, implementing marketing technology to automate and optimize, and building repeatable processes that enable consistent growth without proportional cost increases. • Deep understanding of the full demand generation funnel—from awareness to conversion—with experience optimizing each stage for maximum efficiency. • Expert-level proficiency in GA4: setting up conversion tracking, building dashboards, implementing UTM parameters, and establishing attribution models.

🏖️ Benefits

• We cover 70% of monthly medical, dental, and vision premiums, making benefits options truly affordable. • You’ll also enjoy paid time off, stipends for remote work (home office setup, cell phone, and learning & development), and flexible work arrangements, including both remote and hybrid opportunities. • Ample room for growth and upward mobility. • Encourage career development and reward strong performance, with the potential for equity for high-impact candidates. • Collaborative and creative environment empowers every employee to contribute meaningfully to our processes, decisions, planning, and culture ensuring that your voice is heard and your work makes a real difference.