Director of Growth Marketing – Social Strategy

12 hours ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

+10 more states

🏄 California – Remote ⛰️ Colorado – Remote 🌽 Illinois – Remote 🦞 Maine – Remote 🎰 Nevada – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🍂 Massachusetts – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $175k - $220k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

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Grove Collaborative

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eCommerce • Retail • Wellness

Grove Collaborative is a mission-driven eCommerce company dedicated to offering sustainable and eco-friendly home essentials and personal care products. Its mission, 'Beyond Plastic,' focuses on reducing plastic waste through innovative solutions like starter sets that promote sustainability. The company offers a wide range of products, including cleaning essentials, personal care items, home and pantry supplies, and pet care products. Grove Collaborative emphasizes high ingredient standards, affordability, and a commitment to reducing plastic, making environmentally responsible shopping more accessible to consumers.

201 - 500 employees

Founded 2012

🛍️ eCommerce

🛒 Retail

🧘 Wellness

📋 Description

• Build and run the engine that acquires our next generation of customers profitably and at scale. • Architect Grove’s social‑first content engine and develop the distribution strategy across organic and paid channels. • Use brand-building expertise to deepen Grove’s awareness in relevant communities. • Translate our mission into thumb‑stopping stories, series, and collaborations. • Scale content strategy by optimizing strategies on Grove’s core paid channels (Meta and TikTok).

🎯 Requirements

• 8+ years of experience in direct-to-consumer brand, content, or social leadership with a proven record of scaling profitable new‑customer volume. • You’ve found scalable success outside of a media mix dominated by Google Search/PLA and Meta. • You’ve activated Reddit/forums, influencer/UGC, AEO/AIO and agentic commerce, and/or guerrilla/community tactics that measurably increase customer demand. • You can write a creative brief better than anyone else, translating creative concepting and theme ideation into assets that perform. • You’ve hired, managed, and developed small, scrappy teams, balancing internal resources with agencies and contractors to meet your goals.

🏖️ Benefits

• Competitive benefits - medical, vision, dental • Equity - shared success is core to our mission • Flexible Paid Time Off - we care most about results • Free VIP membership and 25% employee discount • Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!