Paid Media Manager – International

🕒 August 25

🇪🇺 Europe – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 23%

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Logo of Grüns

Grüns

51 - 200 employees

Founded 2023

🧘 Wellness

🍽️ Food & Beverage

🏥 Healthcare

Wellness • Food & Beverage • Healthcare

Grüns is a wellness and fitness company that aims to make healthy eating enjoyable and accessible. The company transforms traditional greens supplements, which often have an unappealing taste, into delicious, snackable products that customers can look forward to consuming. With a variety of ingredients that support numerous health benefits, Grüns positions itself as a convenient solution for meeting nutritional needs.

📋 Description

• Launch and scale Meta and Google campaigns across priority international markets, including the UK, Canada, ANZ, and key EU markets such as Germany • Own end-to-end measurement, including CAPI, GA4, GDPR-compliant tracking, incrementality testing, and lift testing • Scale annual spend into the millions while protecting CAC, LTV/CAC, and contribution margin • Build a repeatable testing engine across creative, audience, offer, and localized landing pages • Partner with creative, product, and lifecycle teams across markets • Build the foundation for a specialist team, including hiring plan, workflows, and vendor model • Own the quarterly international growth roadmap and recommend new markets and channels

🎯 Requirements

• 5+ years in performance or growth marketing with hands-on paid media ownership • Personally launched and scaled Meta and Google campaigns in at least two international markets • Experience with Canada, Australia, the UK, or a non-English-speaking EU market such as Germany, the Netherlands, or France • Experience scaling paid media spend into the millions annually while maintaining CAC and contribution margin • Command of GDPR-compliant tracking and measurement, including CAPI, GA4, and incrementality testing • Experience in a high-growth DTC, subscription, or eCommerce business with significant paid media dependence • Experience building campaigns in-house rather than at an agency • Comfortable working with overlapping hours across multiple time zones

🏖️ Benefits

• Competitive total compensation package benchmarked to the local market • Comprehensive benefits package supporting well-being, growth, and work-life balance • Super strong benefits coverage for the employee and family • Generous PTO • Free Grüns • Additional health and well-being perks • Career growth opportunities • Twice-yearly in-person offsites

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