VP, Retention, LTV

🕒 July 1

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Grüns

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2023

🧘 Wellness

🍽️ Food & Beverage

🏥 Healthcare

Wellness • Food & Beverage • Healthcare

Grüns is a wellness and fitness company that aims to make healthy eating enjoyable and accessible. The company transforms traditional greens supplements, which often have an unappealing taste, into delicious, snackable products that customers can look forward to consuming. With a variety of ingredients that support numerous health benefits, Grüns positions itself as a convenient solution for meeting nutritional needs.

📋 Description

• Own long-term customer LTV as your core KPI, setting lifecycle and retention strategy to move it • Operationalize personalization and segmentation so the right message reaches the right customer at the right time, by default • Embed AI into flows, reporting, and creative generation to multiply team output without adding headcount • Lead and develop a team of 3 (Director Subscriber Experience, Senior Manager Lifecycle & Retention, and Manager Lifecycle & Retention), raising the bar on what they own and how they operate • Test and scale new 1:1 channels — Direct Mail, Instagram DM, WhatsApp — beyond email/SMS • Partner closely with Ecommerce, CX, Performance, and Brand as the cross-functional voice of LTV • Support the Director of Subscriber Experience in driving loyalty/membership and subscription strategy forward — acting as a thought partner and blocker-remover on cancel-flow and save-strategy work

🎯 Requirements

• Has 12+ years in retention, lifecycle, loyalty, or subscriber marketing, including 5+ years leading teams with at least one Director-level direct report• Has operated as a senior leader (VP, Sr. Director, or equivalent) at a high-growth subscription DTC business• Has a quantifiable track record of moving a primary LTV or retention metric at scale• Is deeply fluent in subscription mechanics (SKIO, Recharge, Ordergroove) and hands-on with Klaviyo/Postscript• Has used AI in production — not in experiments — to automate flows, reporting, or personalization• Has managed a team that built or scaled a loyalty/membership program, and knows what good looks like in program design, economics, and benefits.

🏖️ Benefits

• Health insurance • Generous PTO • Free Grüns subscriptions • Comprehensive benefits package • Strong benefits coverage for you and your family