Grupo Educar Mais
Education • SaaS • B2B
Grupo Educar Mais is a management and commercialization company for distance education (EAD) with over 15 years of experience, accredited by BSI. It transforms practical and theoretical knowledge into online courses, provides pedagogical management, marketing and sales, legal support, technology, brand authority, and revenue-generation services for class entities, companies, colleges, and public figures, serving students worldwide. The group operates multiple education brands, offers more than 500 courses including formation, MBAs, degrees and extensions, enrolls about 2,000 students monthly, and focuses on democratizing education and generating additional revenue for partners.
501 - 1000 employees
Founded 2003
📚 Education
☁️ SaaS
🤝 B2B
Head of Influencer Marketing – Digital Authority
Job not on LinkedIn
November 14
🗣️🇧🇷🇵🇹 Portuguese Required
Grupo Educar Mais
Education • SaaS • B2B
Grupo Educar Mais is a management and commercialization company for distance education (EAD) with over 15 years of experience, accredited by BSI. It transforms practical and theoretical knowledge into online courses, provides pedagogical management, marketing and sales, legal support, technology, brand authority, and revenue-generation services for class entities, companies, colleges, and public figures, serving students worldwide. The group operates multiple education brands, offers more than 500 courses including formation, MBAs, degrees and extensions, enrolls about 2,000 students monthly, and focuses on democratizing education and generating additional revenue for partners.
501 - 1000 employees
Founded 2003
📚 Education
☁️ SaaS
🤝 B2B
📋 Description
• Develop the Group's Digital Authority Plan and set goals, OKRs, and KPIs. • Lead influence strategies integrated with the sales funnel, CRM, and performance marketing. • Map, select, and manage influencers, physicians, faculty, and executive spokespeople. • Create content guidelines, scripts, guidance, and authority positioning. • Coordinate video, podcast, live stream, and institutional content campaigns. • Establish strategic partnerships with media outlets and influencer hubs. • Analyze metrics (CPL, CAC, ROI, conversion) and produce executive reports. • Ensure compliance and governance with CFM, CONAR, LGPD, and internal policies. • Structure and manage the Educar Mais Ambassadors Program. • Represent the Group at events, forums, and strategic initiatives.
🎯 Requirements
• Minimum of 3 years' experience in influencer marketing, digital authority, or influencer management. • Proven track record of results with a focus on performance, sales, lead generation, and ROI. • Experience with corporate influencers (physicians, professors, executives). • Strong command of the marketing funnel, inbound marketing, UTMs, BI, and performance metrics. • Advanced knowledge of CFM, CONAR, and LGPD regulations as applied to communications. • Experience in content production and campaigns (videos, podcasts, digital media). • Strategic, analytical, and organized profile with a strong business mindset. • Excellent communication, negotiation skills, and executive presence.
🏖️ Benefits
• Access to the Group's Health Program (telemedicine + emotional support)
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