Senior SEO Specialist

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November 12

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GTECH Information Technology

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Digital Marketing • AR/VR • Web Development

GTECH Information Technology is a full-service digital agency originating from Dubai, with expansions into India and the Philippines. Specializing in crafting immersive web experiences, GTECH provides a wide array of services including digital media, website design, web development, design and branding, SEO services, and digital marketing. Their expertise extends to cutting-edge technologies like augmented reality, virtual reality, and mixed reality, catering to the unique requirements of businesses and connecting client architectures to end-user demands. With a client base that includes Fortune 500 companies, GTECH's innovative solutions and data-driven insights aim to deliver personalized, ROI-focused results to drive client success.

11 - 50 employees

🥽 AR/VR

📋 Description

• Develop and own end-to-end SEO strategies for multiple client accounts. • Conduct client audits, define KPIs, and deliver measurable growth in visibility and conversions. • Stay ahead of Google updates, Search Generative Experience (SGE), and AI-driven ranking factors. • Translate technical and analytical findings into clear, actionable insights for clients. • Research & prepare SEO plans, project results, and share recommendations with the client • Conduct deep keyword, entity, and topical research using advanced and AI-powered tools. • Identify content gaps, semantic clusters, and voice/zero-click opportunities. • Map keywords to user intent and customer journey stages to guide content creation. • Benchmark competitors’ organic and SERP strategies to uncover growth areas. • Prepare content briefs & collaborate with the writer to ensure SEO-first content ideation. • Use AI and NLP tools (e.g., SurferSEO, Frase, Jasper, ChatGPT) to enhance relevance and readability. • Ensure pages meet EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) standards. • Optimize metadata, headings, schema, and internal linking structures. • Audit and enhance content for featured snippets, People Also Ask, and visual search results. • Perform advanced technical SEO audits using Screaming Frog, Sitebulb, or equivalent tools. • Address site speed, crawlability, canonicalization, and indexation issues. • Work closely with developers to ensure SEO best practices are embedded in new builds. • Implement structured data, Core Web Vitals improvements, and accessibility optimizations. • Manage multi-domain and multi-language setups where applicable. • Develop and execute ethical, results-driven link acquisition strategies. • Build relationships with publishers, bloggers, and industry platforms for collaboration. • Manage AI-assisted outreach personalization to scale link building efficiently. • Track backlinks, disavow toxic ones, and maintain a healthy link profile. • Support local SEO and reputation management when needed. • Measure and report on SEO KPIs using GA4, GSC, Looker Studio, SEMrush, Ahrefs, and other tools. • Create insightful dashboards and reports tailored to each client’s business goals. • Use AI and automation to streamline auditing, reporting, and data collection processes. • Perform competitive and performance analysis to inform next-step recommendations.

🎯 Requirements

• 4+ years of SEO experience, preferably within a digital agency environment. • In-depth knowledge of SEO techniques, including keyword research, on-page optimization, technical SEO, and link building. • Familiarity with SEO tools like SEMrush, Ahrefs, Looker Studio and GSC. • Experience with website analytics tools, such as Google Analytics • Strong command of AI-driven SEO tools and trends • Strong analytical skills and ability to generate insights from data. • Excellent written and verbal communication skills. • Ability to work independently and remotely. • Detail-oriented with strong organizational skills. • Proven track record of improving organic search rankings and driving organic traffic. • Experience with content management systems(wordpress/Drupal) and HTML/CSS. • Ability to collaborate and work effectively with cross-functional teams. • Certifications in SEO or related fields are a plus.

🏖️ Benefits

• Paid Time Off • Work From Home • Training & Development • Performance Bonus • Supportive & Positive Environment • An innovative and collaborative environment with shared responsibilities and equal input